5 ways to improve your AI brand visibility (Using Yoast AI Brand Insights)
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere. We see that traditional SEO isn’t enough anymore. Today, it’s possible to rank […]
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Google Ads PMax Channel Performance Spend Over Time
Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.
Wikipedia Deletes World-Famous SEO From Site: An Ode To Barry
Wikipedia says famed SEO news journalist is “non-notable” as the industry rages in response on platform known for reliable information, X, formerly known as Twitter.
Google Updates Some Merchant Center Product Specs For 2026
Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31…
Google Ads Retiring Dynamic Search Ads For AI Max
Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.
Google AdSense Offerwall Is Now Generally Available
Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.
Google: We May Use Spam Report Submissions For Manual Actions
Google has posted a clarification that says it now “Google may use spam report submissions to take manual action against violations.” The update was posted here and added to the report spam page.
Google Posts Repeat Posts Feature Now Live
A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.
Google Ads Consolidating Enhanced Conversions With On/Off Switch
Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web a…
Google Confirms Confirming Search Console Email Is A Bug
A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.
Microsoft Advertising SOAP API Being Retired Jan 31, 2027
Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.
Google Search Goes After Back Button Hijacking With New Spam Penalty
It’s been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, “back button hijacking.” Back button hijacking is something many of us were surprised Google didn’t specifically disal…
Google Can Handle Multiple URLs To A Page But Why Make It Harder
Google’s John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google will just pick one URL anyway.
Google Business Profile Updates Identity Change Policy Language
Google has made some changes to the Google Business Profile policy document, specifically the identity change section. It is now much more descriptive than before.
Google Is Aware Of And Warns Against Self-Serving Listicles
As part of an article from The Verge taking aim at SEOs, Google says that they are aware of self-serving listicles and work to prevent this abuse from impacting results.
Google Ads & Google Analytics Data Controls Update
Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to “simplify data controls and remove redundant settings between Google Analytics and A…
Three new tasks, better navigation, and a bug fix in the Yoast SEO Task List
We launched the Yoast SEO Task List in December to give you a clear, actionable to-do list for your site’s SEO. In this update, we’ve added two new tasks, improved how you navigate to fixes, and resolved a bug that was showing tasks in the wrong language. A quick recap: what does the Task List do? The […]
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The Complete AI Research Workflow: From Prompt Discovery to Content Creation
Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.
“We Fake It”: Google’s Illusion of Understanding Content
During the landmark Department of Justice antitrust trial in the fall of 2023 (U.S. v. Google LLC, 1:20-cv-03010-APM), a trove of highly confidential internal presentations was unsealed. These original PDFs – including a mobile ranking newsletter…
Daily Search Forum Recap: April 13, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Catching up on the newsletter…