Google Search Console AI Performance Report & AI Blocking Controls (Limited)
Google has announced the new Search Console Search Generative AI performance reports and a toggle to block your site from showing in AI responses. This is available currently only for a small subset of UK site owners, but it will expand globally at som…
Google Adding More Link Cards To AI Responses
Google may be adding more link cards to the sidebar of the Google AI responses. Specifically, Google AI Mode and AI Overviews are testing showing more citation/link cards on the side of the AI response.
Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.
Microsoft held its Microsoft Build event and announced Web IQ, a search engine platform for AI-agents and so many other AI enhancements. But what gave me a double-take was Microsoft Scout. I mean, didn’t Yahoo just announce Yahoo Scout in January, in p…
ChatGPT Multi-Advertiser Placements & Ads Manager Updates
OpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control targeting.
Google Hotel Ads Drops Several Bid Adjustments – A Bug?
Google Hotel Ads may have dropped several bid adjustments, or maybe it is a bug. Bid adjustments such as day of the week check-in, advanced purchase, check-in date, length of stay and maybe some others are no longer showing up in the Google Ads interf…
Introducing Search Generative AI performance reports in Search Console
Today, we’re excited to announce the launch of new Search Generative AI performance reports
in Search Console, including dedicated reports for Search and Discover, to help you understand your
site’s visibility within generative AI features on Search.
Google May 2026 Core Update Has Completed Rolling Out
Google’s May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and this update felt lar…
Google May 2026 Core Update Volatility Hits Hard Again June 2nd
Just when I thought the Google search volatility would start to cool, I am seeing another spike in huge search ranking volatility today – June 2nd…
Google Ads Terms of Service Updated For AI Changes After 8 Years
Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last time Google updated these TOS was 8 years ago, April 1…
Google Discover Showing Threads Posts More Often?
Google Discover may be showing Threads (the Facebook Twitter alternative social network) more often in the feed. Threads is not shown as much as YouTube or X but it seems to have grown significantly and surpassed TikTok and Instagram.
Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits
James Murray, Global Product Storytelling Lead, Generative AI at Microsoft, gave a webinar named How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9 minute and 30 second mark that reads…
Google AdSense New Full IP Address Sharing
Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to allow you to share the full IP addres…
5 Takeaways from Google’s GEO Guidelines
What do Google’s official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy.
New SER Volatility Aggregator Chart & Backend Update
The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail and the scores …
Daily Search Forum Recap: June 1, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google May 2026 core update was super heated over the weekend…
Google Ads Invalid Activity Credit Report – New Help Document
Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new – but either way, this is a report advertis…
Google Begins Limited Test Of Healthcare Ads In AI Mode
Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were true.
Google Ads New Branded Searches Controls For AI Max
Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.
Google Hosted Forms Leads Screen In Google Ads
Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead’s name, stage, date submitted, email, phone, the form contents and more.
Google AI Mode & AI Overviews Sliding Carousel For Link Cards
Google is testing a new way to show citation link cards within AI Overviews and AI Mode. In this test, if you click on a citation bubble, Google opens a carousel at the bottom of the screen that you can swipe left or right on to see the links to publis…