Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
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Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options effect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.
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SPONSOR MESSAGE: Call Analytics Marketer’s Guide
This report examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing a call analytics platform, this report will help you decide whether or not…
Doubling Down On Audience-Centric Marketing
After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space:…
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AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Fre…
Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014
This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…
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5 Incredibly Practical Reasons To Do PPC In 2015
The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…
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AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy
As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapti…
SPONSOR MESSAGE: Choosing An SEM Platform
The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. SEM platforms automate the time…
What I Learned In AdWords Can Help You
I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant…
Google Partners Adds Certification For Shopping Campaigns
New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns.
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Connecting AdWords Scripts & The Advanced Calendar API
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.
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Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix
Fix comes just a week after the initial roll out.
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New Widget In AdWords Makes Countdown Copy Easy
Quickly set up dynamic countdowns in ads without having to type variable strings.Quickly set up dynamic countdowns in ads without having to type variable strings.
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2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?
This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also been many small changes that barely got a mention; many of those smaller, under-hyped updates were related to Google Display Network (GDN) targeting….
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Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube Analytics.
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Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers
Large Customer Sales accounts will be transitioned to invoicing.
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SPONSOR MESSAGE: Choosing An SEM Platform
The ever-changing digital landscape has added complexity and opportunity to running a high-performance search campaign. Many companies, in an effort to work faster, smarter and better, are using an SEM software platform. This guide, explores the benefi…
Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue
What’s the relationship between traffic and revenue in SEM? Columnist George Michie explains.
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