Understanding How Your Brand Drives Google Shopping Campaign Traffic
Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.
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Google Launches AdWords App For Android
Now available for download in the Google Play store.
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The Shifting World Of Search: Predictions For 2015 And Beyond
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs.
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Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping
E-commerce sites can greatly benefit by switching from regular search text ads to Google Shopping ads, as demonstrated by columnist Rebekah Schelfhout’s case study.
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New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.
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Please…
New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.
The post New Bing Ads Editor Version (10.7) Now Available appeared first on Search Engine Land.
Please…
The Hardest AdWords Quiz You’ll Ever Take
You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!
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The Importance Of Search Data In Your Marketing
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
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How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks
Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success.
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No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
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AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board.
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It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
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Here’s What To Expect When You Hire A Paid Search Agency
You’ve found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on the right foot with your PPC agency.
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New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier
A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns.
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Google AdWords Launches An Android App For Advertisers But Currently Only For Canadians
Canadian Google AdWords advertisers can now download an Android app for free, to manage their AdWords campaign on the go. Google promises to expand support to other countries soon.
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Opportunities For 2015 Omni-Channel Success In Paid Search & Beyond
That online marketing stalwart, search, is in the midst of change, and columnist Matt Ackley from Marin says change equals opportunity.
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Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals
A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit.
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See All Of The New Google AdWords Updates On One Web Page
Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords.
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3 New AdWords Automations You Can’t Afford To Miss
Columnist Frederick Vallaeys discusses some exciting recent developments in the world of AdWords scripts.
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AdWords Scripts Bulks Up With Bulk File Uploads
AdWords scripts now support bulk uploads to your accounts, and columnist Russell Savage shows how you can use this new functionality to create campaigns, modify accounts and more.
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