Google AdWords: the dos and don’ts of callout extensions
Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.
Why do big US companies take mobile less seriously than Chinese companies?
If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports.
40 free digital marketing tools to help grow your business
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond.
What is corporate storytelling and why is it important?
Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being able to start revolutions, unite people and bring joy.
Seven innovative social media marketing tools you should be using
Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try this year.
Why mobile commerce sites should be designed for context
If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design.
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
How to make speed a core part of your traffic and conversion strategy
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it.
How to use emojis in your marketing campaigns
Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste or an interest without using a long written description.
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
12 video SEO tips to help improve your search rankings
Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of SERPs. Thus, it’s time to consider the following tips…
Google to penalize annoying mobile interstitials
Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs.
Voice UI and intelligent assistants: trends to watch out for next
Earlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than 3 million units.
Seven strategies for building a thriving community around your blog
The secret to creating an outstanding blog is to cultivate a strong community of fans that helps to generate new traffic.
Understanding how users, not algorithms, search online will help your SEO
Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.
One-third of UK internet users have taken a ‘digital detox’
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connecting with traditional and digital media.
Six steps for an effective B2B content marketing strategy
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.