Explainer: How Google’s New SSL / HTTPS Ranking Factor Works
Last Thursday Google launched a new ranking signal to give HTTPS sites a ranking boost, small ranking boost, to encourage webmasters to migrate their sites from HTTP to HTTPS. In our story from Thursday, we covered why Google is doing this and the conc…
Google Investigating Bugs With Structured Data Report In Webmaster Tools
There are hundreds of complaints within the webmaster and SEO community around the Structured Data report within Google Webmaster Tools showing massive drops in structured data elements being shown. The good news is that everyone seems to be affected by the issue and that Google’s John…
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Microsoft’s Catapult Project To Power All Bing Data Centers Next Year [Report]
After a successful test, Microsoft says it will expand its Catapult server project to all Bing datacenters in 2015. When Microsoft first detailed the project two months ago, the company said it would use the new technology in one datacenter starting ea…
Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam
Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest…
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The Future Of Content & SEO: How To Stay On Top
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together…
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Google Webmaster Tools Notifications For Faulty Redirects & New Color-Coded Fetch As Google
Google Webmaster Tools has added two new features today, one for notifying webmasters of faulty redirects and the second to show color-coded- HTML syntax within the fetch as Google feature. Stop Redirecting Smartphone Users To Your Home Page Notificati…
Google: No Comment On Possible Google Algorithm Update Over The Weekend
On Friday, August 8th, there appears to have been a Google algorithm update that Google said they will not comment on. It may likely be a monthly Google Panda refresh but we cannot confirm if there was an update and if so, if it was Panda or not. I reported the details at the Search […]
The…
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Bing Gets Technical: Rolls Out Code, Software Download & Microsoft-Related Search Updates
Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side…
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SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost
The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal”…
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10 Tips To Understanding & Segmenting Your Organic Traffic
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organ…
Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites
Google To Give Secure Sites A Ranking Boost Google has announced (the blog post hasn’t gone live yet, actually) that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit,…
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“Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results
According to a release today from the Wikimedia Foundation, 50 links to its Wikipedia site have been removed from Google search results in Europe on account of the recent Right to Be Forgotten legislation. From the release: As of July 18, Google has re…
Google+ Authorship Images Live On
Search engine optimization professionals were caught off-guard back in June when Google’s John Mueller announced that the search giant would be “simplifying” the way authorship is displayed in search results. This simplification involved the removal of profile photos and circle…
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Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools
Google is now showing those who submit reconsideration requests, their original reconsideration request when Google documents that they’ve received it. Google shows this within Google Webmaster Tools messages are. Previous, Google would just confirm they received it and then hopefully respond…
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Google Mobile Testing Search Results Snippet Descriptions
Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results. I perso…
Google Quietly Removes Author Stats From Google Webmaster Tools Labs
In December 2011, Google launched author stats within Google Webmaster Tools, giving those who used authorship across sites, statistics on how well their content did. Author stats were unique in that it would show you how many impressions and clicks yo…
8 Tools To Effectively Organize Your Link Building Campaigns
One of the most difficult parts of a link building campaign can simply be staying organized. Between gathering contact information, sending messages, making phone calls, reading responses, providing content… there’s a lot that goes into it! Plus, let’s be honest — a lot of things…
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Google Launches Google News Publisher Center
Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. The new portal is named Google News Publisher Center. As long as your news site is verified within Google Webmas…
How SEO & Content Marketing Can Transform Your Business – And Life
If you’re reading this, you probably know that SEO can help businesses bring in new clients, increase cash flow, and encourage existing clients to spend more money. But have you ever thought about how, as a marketer or a consultant, SEO can help you market yourself, boosting your own career,…
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An Open Letter To The New SEO Generation
SEO is almost 20 years old. Can you believe it? There’s some argument about when the practice started, as well as when the term itself was coined, including a failed patent attempt from 2007; but most industry old-timers put the birth of SEO at around 1995. So, after almost 20 years, what do we…
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