The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015

We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope.

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How Competitive Analysis Leads To A Better B2B SEO Program

A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.

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Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool

Google adds a report that shows you which resources you’re blocking GoogleBot from by host name and updates the fetch & render tool.

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Adidas, Nike & Auditing hreflangs For Explosive SEO Results

These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.

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The Next Generation Of Structured Data: Taking Markup To The Next Level

Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data.

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Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results

Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.

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Meet The SEOs: Up Close @SMX West 2015

What’s the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West.

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Pleas…

Take These 3 Actions To Ready For Google’s Mobile Search Update

Columnist Aleyda Solis provides recommendations to analyze, optimize, promote & monitor your mobile web search presence.

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Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]

Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings!

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