8 Tools For Google Penalty Recovery
Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying, assessing, and fixing site issues.
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Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship
Search results include complete men’s college basketball tournament bracket, along with Bing’s game-by-game predictions.
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The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015
We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope.
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Google To Sunset Webmaster Tools API Version One On April 20th
Google is dropping support for the original Webmaster Tools API, which means you can no longer obtain search query data from the Google API starting April 20th.
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Google Mobile Multi-Colored Line Separators Now Live
Google seems to be rolling out the new mobile interface where they show Googley colored line separators in the mobile search results.
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Yoast WordPress SEO Plugin Vulnerable To Hackers
Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin.
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How Competitive Analysis Leads To A Better B2B SEO Program
A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.
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Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
Google adds a report that shows you which resources you’re blocking GoogleBot from by host name and updates the fetch & render tool.
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The Growth Of Direct Answers: How Should SEOs React?
More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects.
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Adidas, Nike & Auditing hreflangs For Explosive SEO Results
These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
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The Next Generation Of Structured Data: Taking Markup To The Next Level
Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data.
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Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results
Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.
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Meet The SEOs: Up Close @SMX West 2015
What’s the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West.
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Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the “Meet The Search Engines” panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions.
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Google Says About Half Of Security Certificates Are Broken On The Web
Google may flag sites that have broken security certificates in the search results. They may also boost the ranking benefit on login pages, to prevent phishing attempts.
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SEO Nightmare: When NoIndex Goes Bad
Columnist Eric Enge discusses common issues that arise from improper implementation of the noindex tag.
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Google Changes Car Insurance Links After SEOs Complain
Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam and link schemes. Will this lead to Google penalizing themselves again?
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Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings!
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