How to avoid an outbound link penalty from Google
We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well.
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The Google Search Console is undergoing infrastructure updates
Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.
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FAQ: All about the Google mobile-first index
Here’s everything we know about the Google mobile-first index.
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Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)
Google publishes their first recommendations for making PWAs indexable in Google.
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Google to fix bug where small sitelinks don’t show up in the search results
Google says they now have fixed the bug.
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Google Safe Browsing “Repeat Offenders” will get a 30-day time-out
Do you continue to violate Google’s safe browsing policies? Well, Google is about to get stricter on you.
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Google officially drops the Knowledge Graph snippet overlays over low usage
After 2 1/2 years, Google has dropped the search snippet feature.
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9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
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For e-commerce success: SEO > aesthetics
For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.
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Google to add presidential, senatorial & congressional election results directly in search
YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.
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Google begins mobile-first indexing, using mobile content for all search rankings
While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
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Successful SEO programs require content that supports the entire buy cycle
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.
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Google tests a “back to top” button in the mobile search interface
Check out this new Google user interface test where Google shows a button to jump the mobile searcher back to the top of the search results page.
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Google Home bests Amazon Echo & Alexa, for answering questions
If you’ve always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something — Google Home.
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How Google Home turns voice answers into clickable links
It turns out Google’s new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That’s via the companion app.
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Opinion: Google is biased toward reputation-damaging content
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves.
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Yandex launches new algorithm named Palekh to improve search results for long-tail queries
Did Yandex’s new algorithm Palekh just go head to head with Google’s RankBrain?
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Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.
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8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
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SMX East 2016: Satisfying The Need For Speed
Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
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