The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
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Why Google might not be able to stop “fake news”
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
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US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Link building is (specialized) marketing
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
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Google Rich Cards expand to local restaurants and online courses
Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.
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Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
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Moz beefs up Moz Local with new features, distribution and automation
With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct enterprise markets.
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Why SEO should always complement your content marketing
Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.
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Google AMP reporting in Search Console Analytics report gets more granular
Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results.
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Google may pick desktop over AMP page for the mobile-first index
Google’s mobile-first index may index your desktop version over AMP when there is no mobile version of your website.
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Last-minute SEO for the holidays
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.
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Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season.
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Google adds what’s on TV soon to search results
Get the showtimes for your favorite television shows on Google with the new “On TV Now” box.
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Enterprise SEO Platforms: A Marketer’s Guide
Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. This report is your source for the latest trends, opportunities and challenges…
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5 steps to optimizing your site for Google’s mobile-first index
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
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Why link outreach teams have the most difficult job in the agency
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign.
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Google snippets bug shows old dates based on YouTube embeds
This Google bug shows a date that is older than your blog post in the search results snippet. This doesn’t seem to impact rankings directly.
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Meet a Landy Award winner: Wolfgang Digital wins Best SEM Initiative after raising McElhinneys revenue 266%
Ireland’s McElhinneys Department Store turned to Wolfgang Digital to help boost their online revenue and generate more international sales.
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Common Search: The open source project bringing back PageRank
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score.
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Google’s search knows about over 130 trillion pages
In less than four years, Google’s search knowledge of pages have grown by more than 100 trillion new pages.
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