SEO priorities for the new year
It’s easy to get caught up in the day-to-day of your SEO campaigns, but columnist David Freeman advises you to stop for a moment and take a look at the bigger picture.
The post SEO priorities for the new year appeared first on Search Engine Land.
Ple…
Using agile project management for SEO & digital marketing
Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company’s marketing and SEO projects for improved client results.
The post Using agile project management for SEO & digital marketing appear…
Study shows search terms with the very worst (and best) clickthrough rates
A new study uncovers a slew of search terms that aren’t earning their fair share of clicks in the search engine results pages.
The post Study shows search terms with the very worst (and best) clickthrough rates appeared first on Search Engine Land.
P…
DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016 alone
The privacy search engine says it had its biggest day already this year with 14M searches on January 10th.
The post DuckDuckGo surpasses 10 billion searches, with 4 billion happening in 2016 alone appeared first on Search Engine Land.
Please visit S…
Matt Cutts officially resigns from Google
Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with Google since 2014 and officially resigned at the end of 2016.
The post Matt Cutts officially resigns from Google appeared first on Search Engine Land.
…
Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Android search app will keep trying your searches when your internet connection is poor
Don’t you hate it when your phone loses it’s internet connection and you can’t search for something on Google? Well, Google’s latest Android app makes that experience a lot better.
The post Google Android search app will keep trying your searches whe…
How to build links without creating content: 5 examples
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
The post How to build links without creating conte…
Google explains what “crawl budget” means for webmasters
Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site.
The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
3 reasons why you can safely ignore your competitors’ traffic metrics
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.
The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Image Search testing YouTube videos with “New Look on YouTube”
YouTube videos now being tested in Google Image Search for mobile for retail based queries.
The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Newly-granted Google patent sheds light on how the search engine sees entities
Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant.
The post Newly-granted…
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
The post Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems appeared first on…
A simple checklist to prep for the Google mobile-first index
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat.
The post A simple checklist to prep for the Google mobile-first index appeared first on Search Engine…
Google has officially killed off their link command
Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not functioning properly.
The post Google has officially killed off their link command appeared first on Search Engine Land.
Please visit Search Engine La…
Google confirms rolling out the mobile intrusive interstitials penalty yesterday
Google said the mobile intrusive interstitial penalty went live yesterday but webmasters have not claimed any issues yet.
The post Google confirms rolling out the mobile intrusive interstitials penalty yesterday appeared first on Search Engine Land.
…
Why SEO & lousy content don’t mix
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
The post Why SEO & lousy content don’t mix appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The flexibility requirement for SEO agencies
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
The post The flexibility requirement for SEO agencies app…
5 B2B marketing tips to jump-start your 2017 results
Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.
The post 5 B2B marketing tips to jump-start your 2017 results appeared first on Search Engine Land.
Please visit Search Engine Land for the full a…
Brand vs. local Knowledge Graph result: Which is better?
Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.
Please …