The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
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Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google
Want to know what makes an e-commerce site rank well in Google? This study explores those ranking signals.
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Bing refreshes weather search results with interactive slider to see forecasts throughout the day
Snowbirds can also get quick results for snow conditions at U.S. ski resorts.
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Google is testing a new way to report offensive Autocomplete suggestions
Feedback tool is currently in limited testing, but company hopes to launch it worldwide soon.
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Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
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6 ways to grow your podcast audience with SEO
Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
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It’s time to get ready for the holidays (Yes, really!)
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.
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Why content-led SEO will always fail to build links effectively
Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.
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Google makes it easier to see and share publishers’ real URLs from AMP pages
New anchor button enables copy-and-paste of URLs directly to publisher sites.
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2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to b…
Unconfirmed Google algorithm update may be better at discounting links and spam
Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened, we bring you our theories.
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Google adds a new carousel to let you expand the search results
Google has added a new method for expanding your search results with a carousel across the top.
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How to go above and beyond with your content
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
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How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
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Google mobile-friendly testing tool now has API access
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
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Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this…
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Report: Google AMP results in Google News more than doubles
Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now.
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How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
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Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.
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Google “spinner” Easter Egg returns interactive spinning wheel at top of results
Do a search for the word “spinner” and you’ll get an interactive spinning wheel that lets you choose anywhere from two to twenty numbers.
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