Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
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SMX West keynote: Google talks about ranking, more in Google Assistant
Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google.
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Google thaws (a little) on defamation cases
Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.
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Google: Hacked sites increased 32% in 2016
Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks.
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DMOZ has officially closed after nearly 19 years of humans trying to organize the web
The closure marks the final end of a chapter of humans trying to organize the web.
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Google receives search warrant for identities of everyone who searched crime victim’s name
If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations.
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Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Appears to be the first-ever commercialization of Google’s home assistant product.
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Mapping keywords to the buyer journey in SEO
Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
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Easy visualizations of PageRank and Page Groups with Gephi
Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure.
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New study confirms Google doesn’t use Chrome browser data to discover new URLs
GoogleBot did not visit a test page that Chrome accessed days before.
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Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
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Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
Google won’t comment about the “Fred update,” but based on our own analysis, many affected sites saw up to a 90% drop in traffic.
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Selling the value of link building to management
You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.
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Seasonal SEO: Identifying your merriest times of the year
Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand.
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Google to fix missing data from Search Console analytics report soon
No need to panic over the Google Search Analytics report’s confirmed bug. You did not lose a whole day of rankings or traffic.
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Manufacturing FAQs: The workhorse of content and search marketing
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
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New, unconfirmed Google ranking update shakes the SEO world
The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update.
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Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
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A technical argument for quality content
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.
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Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos
Flickr says its new search option uses advanced technology to surface similar photos without much work on the user’s end.
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