Google testing ‘tags’ label in search results snippets
A new Google experiment updates the search results snippets to show tags related to the page. But these tags don’t seem to do much of anything.
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SEO and social: 1 + 1 = 3
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.
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A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
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39 questions with Google at SMX West
Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.
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Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.
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Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst
Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update.
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Why Google’s SEO advice is NOT (always) in your best interest
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.
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Google quietly expands rich cards worldwide
Less than a year since Google first introduced rich cards in the US, they’re now expanding the feature globally.
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2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO’s survey results show social advertising was the fastest-growing segment among digital marketing efforts.
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Compare 13 leading SEO software platform vendors
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficienc…
Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles.
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4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.
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Google Search Analytics bug drops some image search traffic from reports
No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix.
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Pleas…
Google: Our search leads won’t let us talk about the Fred update
Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines.
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How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
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Google’s mobile-first index is (still) months away
At SMX West, Google’s Gary Illyes said the company is still experimenting with its mobile-first index and doesn’t have an exact timeline for launch.
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An answer box experiment (my journey into known and unknown factors)
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.
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Are technical and content audits still relevant?
SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated.
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3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
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Google site search is on the way out. Now what?
With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.
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