4 mistakes to avoid during a website audit
A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
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The complete guide to optimizing content for SEO (with checklist)
Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.
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Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
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Link building: Preliminary research and analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
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Google announces similar items schema for image search on mobile
New search feature covers small group of product types now, but Google says it will expand in the coming months.
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Strategies for capturing ‘made in the USA’ searches
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on how to best showcase this quality in organic and paid search results.
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Submit URLs to Google in Google’s search results
Google has added a new location to submit URLs to their index. Where is it? In the search results.
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Google working on fixing bug with the links to your site report
Google Search Console reporting bug leads webmasters to panic over ranking issues. There is no reason to panic — it is just a reporting glitch and has no impact on rankings.
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E-commerce companies can improve revenue by following these 5 tips
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.
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5 quick SEO wins for new clients
Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice.
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Ask.com exposing real-time user queries to the public
Ask.com left its server status Apache page open to the public, exposing private search data to the world.
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Google expands fact checking effort to all searches worldwide
Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions.
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Google hopeful the mobile-first index will launch by year’s end
But Gary Illyes says it might not go live until 2018.
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Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
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In the age of RankBrain, these foundational SEO issues still matter
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle.
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Contributor, beware of PageRank-hoarding publishers
So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.
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The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
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SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West …
Please take Search Engine Land’s SEO Success Factors Survey
Your feedback helps us update The Periodic Table Of SEO Success Factors. Please lend us a few minutes and your expertise!
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Taking the brand/agency partnership to the next level
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.
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