Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
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Moz report: 50% of page one search results are HTTPS
Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017.
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Bing updates its DMCA take-downs and copyright removal process
Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs.
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5 must-dos for SEO beginners
If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.
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How to add schema markup to your site using Google Tag Manager
Want to add strucured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.
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Images: Your easiest page speed win
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
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SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.
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Google tests ‘suggested clip’ in search results where video jumps directly to the answer
Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video.
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Is Ripoff Report subverting Google take-downs?
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
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SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO a…
Google: We sent 9M web spam messages in 2016, more than double 2015 total
While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016.
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4 tips to maximize content marketing performance
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.
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Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada.
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5 ways your merchandising strategy is affecting SEO performance
How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team.
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Google did not ban Infowars; did rescind quality example using an Infowars article
Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.
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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and d…
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.
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Google image search adds ‘style ideas’ after ‘similar items’ goes live
Google says with the new image search feature, they can “help boost your search style IQ.”
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1,000 ways to redirect
What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts.
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Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.
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