What link builders really want you to know
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
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Google’s job listings search is now open to all job search sites & developers
Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
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What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.
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SEO: The missing piece in brand protection
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.
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EU sources say $1.17 billion antitrust fine against Google coming in weeks
Shopping search penalty is the first of three potential fines against the company.
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
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2017 growth hacks: Optimizing organic market share
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
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Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
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Google won’t add featured snippets analytics in Search Console
Don’t bank on Google sharing any data on how your website is being used in the featured snippets.
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SMX Advanced keynote: Google explains mobile-first, featured snippets data & more
Google’s Gary Illyes sits down with Search Engine Land’s founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics.
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SEO and content convergence: Making the most of moments that matter
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated.
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Yet another study shows featured snippets lead to significant drops in organic clicks
With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results.
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The role of traditional public relations in SEO
Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area.
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Gboard for Android gets new ways to search for emojis & phrase suggestions
The Android version of Gboard will now anticipate what phrase you’re about to type and offer possible suggestions.
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The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
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Google News spammed with drug spam, dating sites & more
Beware: The Google News health section is now filled with a lot of hacked content and spam.
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Google Posts for small businesses moves to Google My Business
Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations.
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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
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How to stop worrying about Google updates
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to l…
Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.
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