Integrating SEO, Social, PR and Content Marketing: Webcast, Tuesday Oct. 22
This Tuesday, October 22, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on how to get your organic marketing channels –SEO, Social, Content and PR – to work together. Digital marketers know that the days of ‘siloed’ marketing channels are over, and that the most…
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9 Tips For Getting Free Clicks Through Google News
“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this: does the above quote describe the content of your…
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Turn Domain Bias In Search Results To Your Advantage
There’s been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers — those consumers actually choosing…
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Google Seeks Searcher Satisfaction: How Marketers Can Keep Up
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to m…
Google’s Matt Cutts: Guest Blogging Best Done In Moderation
In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?” According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content…
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Building A B2B Brand From Scratch Through Search
In the past few articles, I’ve talked about various search strategies to apply to your existing B2B search campaigns. But what if you’re starting from scratch, and you’re building your brand for the first time? Maybe your brand is embarking on a strategy to expand into the market…
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MugShots.com Says Google’s Algorithm Change Puts Americans At Risk
About a week ago, Google released an algorithm update we named the Google’s MugShot Algorithm. This update specifically targeted sites ranking well for names and displayed their arrest photo, name and details. The new algorithm update impacted sites such as Mugshots, BustedMugshots and…
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Why The YouTube Keyword Tool Is So Amazing For Link Building
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into…
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Infographic: An Anatomy Of Google’s Dynamic Search Results Page
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-orient…
Eating My (Key)Words: Changing The Way We Think About SEO
I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a […]
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Google And SEO Communications: Swahili Vs. Latin
There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap. This is not a simple case of US English vs. UK English, but more like Swahili vs. Latin. Many publishers — and many who profess to be SEO…
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Bing SEO Ranking Factors 2013 Study By SearchMetrics
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated…
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Did Hummingbird Eat Link Building?
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more…
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How To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a…
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Google Hummingbird: When Evolutionary Becomes Revolutionary
The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We’ll keep improving Google Search so it…
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Google’s Matt Cutts: User Redirection Based On Location Is Not Spam
Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam. What Google does consider spam is when you redirect…
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Hummingbird’s Impact On B2B Sites
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not …
How Will Google Hummingbird Impact Links? Here Are 6 Ways
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is…
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Content Curation: Pruning Old “Fresh” Content To Reveal The Evergreen
Most sites deliver regularly produced content as part of their architecture. At its simplest it might just be a blog section through which company news, updates, and outreach are posted. At its best, however, it’s a carefully pruned source of evergreen…
Google’s Matt Cutts: No More PageRank Updates This Year
Google’s head of search spam, Matt Cutts, said on Twitter yesterday that Google won’t be pushing out a new Google Toolbar PageRank update this year. Niels Bosch asked on Twitter if we should expect an update to PageRank before 2014. In response to that, Matt Cutts said, “I would…
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