AMP for eCommerce
In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website needs to optimize for it. That also goes […]
Top trends marketers need to know for the holiday season
The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should they look out for?
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?
eCommerce SEO checklist: 27 tips for a better online shop
There is so much you can do to optimize your eCommerce site for SEO, that we decided to write an extensive checklist about it. Word of warning: there’s more. Nevertheless, if you start optimizing all the things in this article, you are definitely doing a great job already :) 1. Branding The first thing you should be aware of is […]
How SK-II blends ecommerce and social for improved brand perception
JD.com’s Joey Bian outlines how cosmetic giant SK-II blended data from two of China’s biggest ecommerce and social sites to improve both brand perception and ROI.
How mobile is transforming the restaurant order and delivery business
To date the leaders of restaurant takeaway and delivery have prospered, largely, on an open approach, that allows customers to choose between mobile web and apps.
Holiday season SEO: start preparing NOW!
It’s 86°F outside, and here we are telling you to think about the snowy days of Christmas. Already. If you have an online shop, please start thinking about the Christmas holiday season already! Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, it’s already […]
New Ecommerce Study Reveals Google Still Dominates
A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion rate.
Post from Barry Adams
Why retailers shouldn’t overlook the value of m-commerce apps
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps.
Why You Need Shopping Ads in Your Paid Search Arsenal
eCommerce is a massive revenue opportunity for businesses. Last year alone, online sales accounted for a third of total retail sales growth! (*1)
If you’re searching for a way to capture this type of growth for your company – or just to hope to continue to skyrocket online sales – Shopping Ads are a must-have in your paid search arsenal.…
The post Why You Need Shopping Ads in Your Paid Search Arsenal appeared first on Seer Interactive.
What does Google AMP mean for ecommerce?
Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce.
Five very quick tips to building a loyal ecommerce customer base
Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.
Why do big US companies take mobile less seriously than Chinese companies?
If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports.
Why mobile commerce sites should be designed for context
If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design.
Optimize product images for your online shop
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important […]
The basics of email marketing
Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips […]
Internal search for online shops: an essential asset
Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more when it comes to internal search for online shops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for […]
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business … read more
Online-only retailers are growing faster than multichannels
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.