Google Tests New Colour Variation for Featured Snippets
Google is testing to show colours for text in featured snippets. We searched for SEO, and the text appeared in a featured snippet with different colours. I assume this is new previously, Google was testing more variations with featured snippets, like background colours showing in a box and many more, but this test seems new […]
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Google adds new personalization features across Search, Discover, and News
Google announced new personalization features across Search, Discover, and Google News. The goal is to give users more control over their preferred sources and topics. 1. Preferred Sources button Google introduced a new Preferred Sources button that publishers can embed directly on their websites. When a user clicks the button, that website gets added to […]
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Google tests highlighted sponsored results on mobile
Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this while searching on Google the results appeared under the “Sponsored Results” heading, and once that section ended, the entire block was visually highlighted, standing apart from the rest of the page. Here is a screenshot […]
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Why Google Announces Some Search Updates But Not All
As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others. Well, as Google told us before, Google announces the larger, more im…
Google Ads Can Find Sitelinks For You
Google Ads can now help you find sitelinks for your ad extensions. A new feature within the Google Ads advertiser console will now suggest new sitelinks to add to your ads.
Similarweb can now track ads inside ChatGPT and Google AI Mode
Similarweb says it can now track ads appearing across ChatGPT and Google AI search experiences. Its new AI Ads product provides competitive intelligence on sponsored placements, covering competitor brands, ad creatives, messaging, landing pages, and share of voice across ChatGPT, Google AI Mode, and Google AI Overviews. How does it collect the data? According to […]
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Google Ads Enhanced Matching In Customer Match
Google Ads seems to be rolling out a new customer match option named “enhanced matching.” Google writes this allows you to “Expand your audience reach with your consented user lists.” Google will then “match your consented users with publishers’ conse…
Google Ads adds bidding option for loyalty program members
Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding. This was spotted by Arpan Banerjee on LinkedIn, who shared a screenshot. He wrote: “Google Ads’ customer retention settings now include dedicated toggles for loyalty program members, separate from lapsed customer bidding.” Here is the […]
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Microsoft Advertising Rolling Out AI Max Globally
Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns.
Microsoft Advertising Rolling Out AI Max Globally
Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns.
Google Bringing Back Google Posts Insights (People Viewed)
In 2018, Google launched Google Posts Insights, a way to see how many views and clicks a Google Post within Google Business Profiles received. Google discontinued and sunset that feature in January 2023. Now, it seems Google is testing bringing back …
Google Bringing Back Google Posts Insights (People Viewed)
In 2018, Google launched Google Posts Insights, a way to see how many views and clicks a Google Post within Google Business Profiles received. Google discontinued and sunset that feature in January 2023. Now, it seems Google is testing bringing back …
Spike In Complaints On Favicons Disappearing From Google Search
In the past couple of days, I have seen a spike in the number of complaints around favicons disappearing from the Google Search result snippets. The complaints started a couple of days before Google’s August 2026 spam update, so I doubt they are relat…
Spike In Complaints On Favicons Disappearing From Google Search
In the past couple of days, I have seen a spike in the number of complaints around favicons disappearing from the Google Search result snippets. The complaints started a couple of days before Google’s August 2026 spam update, so I doubt they are relat…
Google Ads API Version 25.1 Now Available
Google has released version 25.1 of the Google Ads API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift measurements, brand sentiment insights, and several more fe…
Google Ads API Version 25.1 Now Available
Google has released version 25.1 of the Google Ads API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift measurements, brand sentiment insights, and several more fe…
OpenAI expands ChatGPT ads to 31 European countries
OpenAI announced on August 18th that it will expand ads to 31 European countries. The countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria, among others. How will advertisers get access to the ads? Advertisers can get access through: OpenAI’s Ads Solutions team Agency partners Technology partners Self-service access will also […]
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Google Ads now proactively suggests sitelinks
Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks manually rather than having them suggested. Arpan Banerjee spotted this and shared it on X. He wrote: “Google Ads is now proactively surfacing sitelink suggestions for you.” Here is a screenshot of how it looks. […]
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Should We Stop Writing With AI?
Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.
New Enhanced Matching setting spotted in Google Ads
Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner on LinkedIn, this test can expand matches using connected user lists. He shared a screenshot on LinkedIn and wrote: “anybody else using this? seeing it for the first time in my account settings and still […]
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