AI SEO Deep Dive – Tom Critchlow & Dan Petrovic
I recently sat down with strategic SEO consultant Tom Critchlow for a deep-dive conversation about the mechanics of AI Search. We moved past the usual LinkedIn hype and “get-rich-quick” prompt engineering advice to look under the hood of Large Language Models (LLMs) like Gemini and GPT. We explored a fundamental shift in AI SEO industry: moving from Click-Through […]
OpenAI’s Sparse Circuits Breakthrough and What It Means for AI SEO
OpenAI recently released research showing that AI models can be built with far fewer active connections inside them. This makes them easier to understand because each part of the model does fewer things and is less tangled up with everything else. Think of it like taking a spaghetti bowl and straightening the noodles into clean, […]
How GPT Sees the Web
A Technical Walkthrough of Web Search, Snippets, Expansions, Context Sizes, and Sliding Windows Many people assume GPT “views” the web the way humans do: full pages, HTML, images, layout, and complete articles. Reality is very different. GPT doesn’t browse. It doesn’t load pages. It doesn’t ingest entire documents. What it sees is controlled, windowed, and […]
In AI SEO #10 is the new #1
DEJAN AI is a globally recognized AI SEO agency, widely regarded by industry leaders and media as the top authority in AI visibility innovation. Special thanks to Andrea Volpini for suggesting we test the impact of semantic tension. TL;DR We reverse-engineered Google AI Mode by analyzing 1,394 snippets across 213 prompts to see what Gemini […]