Advanced Prompting Techniques for AI SEO
Most marketers treat AI like a magic box: prompt goes in, content comes out. But AI models are more like highly skilled interns—they need clear instructions, context, and examples to do their best work. The quality of your AI output is directly determined by the quality of your prompts. Master prompt engineering, and you can: […]
Thanksgiving Google Search Ranking Update Volatility
Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. I suspect the update and volatility started a c…
Clicking Google’s Thanksgiving Doodle Goes To AI Mode
Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com. It is a typical and expected cute Google Doodle – more on that later. But when you click on it, you are not taken to the Google search results page, instead you are ta…
Google’s John Mueller Jokes On Future GEO-Detox SEO Billable Work
Google’s John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO services.
Google Ads Gains Facebook Messenger & Zalo Messenger
Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service.
Google Local Pack Links To Places Tab With Pagination Bug
The Google local pack within the Google Search results changes, I think. When you click on the “More businesses” button at the bottom of the local pack, you aren’t taken into Google Maps anymore; you are taken to the Google Places tab. And then when yo…
Google Ads Overview Tab Gets Supports Custom Views
Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.
Google Ads Overview Tab Gains Trends & Performance By Stage
Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.
To block or not to block? Bot is the question.
Are you accidentally slamming the door on helpful AI visitors while trying to keep your website’s content safe from being scraped for training data? Many site owners block bots to protect their intellectual property, but in doing so, they might be turning away the “good” AI traffic—like search engines and assistants that drive real visitors […]
Shopping Research Assistant In ChatGPT
OpenAI announced shopping research within ChatGPT, “a new experience in ChatGPT that does the research for you to help you find the right products,” as OpenAI put it. This is clearly OpenAI’s response to Google’s AI Mode and Gemini 3 shopping experiences.
Google Hotel Center Is Reinstating Suspended Hotels
Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels” tab in the “Properties” page of your Hotel Center account.
Google Expands What To Know In Web Search Products Summary Bar
Google is now showing the “What to know” section within web search, not just AI Mode, within the product summary bar on the right side. This shows up when you click on a product.
Google Ads Account Hijacks On The Rise?
Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.
Google Local Service Ads Tests Removing More Results Button
Google is testing removing the “more” results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.
Google’s Gary Illyes On AI Search: The Change Is Hard To Accept
Gary Illyes from Google said that even for him “the change is hard to accept” when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fa…
Google Web Guide Shows In All Tab For More Searchers
Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been showing up more often, directly in the “All” tab, not even in the web tab.
Google Business Profile Admin Panel Not Showing Up For Some
For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone. I see it, many see it, but for s…
Microsoft Advertising Mobile App To Be Retired
Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.
Google Post Launched Scheduling & Multi-Location Publishing
Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.
Searchable (Searchable.com) – A First Look
Searchable is a platform for AI Engine Optimisation (AEO) and the “Agentic Web.” Founded in 2025 and launching in November 2025, it positions itself as the “operating system” for marketing teams transitioning from traditional search (Google) to Answer …