Do Google Posts impact ranking? A case study
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.
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Yext announces conversational ‘Knowledge Assistant’ for local data management
The company is also adding structured markup for events and events data syndication.
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The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
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Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
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‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.
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Oh, no! AdWords can now spend double your budget. Or not…
In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.
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Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
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Google searches now correspond to user location instead of domain
Users can still change their search settings to select a country service if desired.
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Mobile-first updates from SMX East
What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.
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Local SEO for service-area businesses requires a lot of servicing
What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.
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Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%
Google paid clicks were up 55 percent, but CPCs were off 18 percent.
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All Google Manual Penalties Explained from SMX East
Eric Enge shared insights at the “All Google Manual Penalties Explained” session.
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Click-Through-Rate, Rankings & SEO
In case you had any doubts that CTR has a direct impact on Google rankings, feast your eyes on this Search Analytics data: On October 8th, a client relaunched their website and changed the title tag on one of the templates from to “Search”. They wanted to know why the organic traffic to those pages […]
The post Click-Through-Rate, Rankings & SEO appeared first on Local SEO Guide.
Google announces new Poynter partnership to train more news fact checkers globally
Support of the International Fact-Checking Network will provide tools and training for more fact checkers around the world.
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5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
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How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.
Google Assistant now offering a wide range of games for kids and families
Fun is a competitive battleground in the smart speaker race.
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Google announces new online-to-offline features on the cusp of the holiday shopping season
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
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The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
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A brief history of Google’s most important local search updates
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
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