This script automates adding any AdWords data to a Google spreadsheet
Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help.
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The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most.
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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
See what Google wants you to pay attention to and create your own warnings based on your business rules.
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Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”
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PaveAI unveils AI-powered platform to turn Google Analytics into actions
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue.
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What to make of the EU’s absurd antitrust ruling against Google
In its concern over Google’s market dominance, the EU has focused on the wrong issue. Its ruling won’t benefit consumers and isn’t going to bring CSE business back.
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How the EU fine will ruin Google Shopping for the consumer
What will be the impact of the European Union’s recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in.
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Spotted in AdWords: Check a box and automatically create a headline test
A new option serves up an easy ad-testing scenario.
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Google My Business website builder SEO review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it’s worth your time.
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Google fined $2.7 billion by E.U. in anti-trust ruling
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results, in a case that started more than seven years ago.
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
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How featured snippets can be manipulated by private blog networks
Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against them in 2014. But there are still some around, and they can play a big role in manipulating Google’s vaunted featured snippets.
5 successful B2B AdWords best practices for any company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
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SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.
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Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
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Early performance results from Google’s update to close variants
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
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Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google’s head of search ads.
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How to optimize for Google’s featured snippets
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. … read more
Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
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