Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.
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How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
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Report: Smart speaker owners increasingly using them instead of typing or swiping
Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.
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Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
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Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
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Google Maps gets brighter UI, new category icons and more color-coding
Changes designed to make it easier to find relevant content and destinations.
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7 Google tips to supercharge your Shopping ads
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.
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Google adds new features to its job listings search tool released earlier this year
Salary, location and application details are now included directly in job listing search results.
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Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.
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Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.
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Missouri Attorney General initiates Google antitrust investigation
Focus is on consumer data collection practices and alleged “search bias.”
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3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.
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Ranking in Organic Search is the #1 Local Ranking Factor
Do I have your attention now? Sweet! I’m happy to announce that we just updated our Local SEO Ranking Factors! This year we really expanded the data set of the study. We looked at the 150 largest metro’s in the US and doubled the number of keywords we were looking at. This means the data […]
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Four key holiday paid search trends to keep an eye on
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!
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US court orders Google not to comply with Canadian court’s order delisting search results
The US court agreed with Google that implementation of the Canadian court’s ruling would violate US laws, including the right to free speech.
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7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
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Do Google Posts impact ranking? A case study
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.
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Yext announces conversational ‘Knowledge Assistant’ for local data management
The company is also adding structured markup for events and events data syndication.
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The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
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Siri, Safari and Google Search: What does it mean for marketers?
Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
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