YouTube SEO 101
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.
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Looking back at 2018 in search: A time traveler’s year in review
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year’s major search developments will be.
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Google is sunsetting AdWords Review extensions
The text ad extension will be removed from AdWords entirely next month.
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Mobile-first indexing in 2018: 3 things SEO professionals should do right now
With 2018 now upon us, there is a need to prepare for the upcoming update to Google’s search index to prioritize mobile websites, if you haven’t already done so. Here are three things SEO professionals need to do immediately to prepare for a mobile-first index and help their, or their clients’, sites weather the storm.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars.
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Google removes addiction treatment ads from UK search results
The move follows the September crackdown in the US on referral agents using AdWords.
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What the development of visual search will mean for SEO
Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.
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Google says Assistant now on more than 400 million devices
Sales of Google Home smart speakers are considerably smaller.
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10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them.
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The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in October.
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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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There’s nothing stopping climate change deniers from using Google AdWords
The latest case study on ways in which targeting algorithms determine the kinds of ads we see.
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New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
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5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
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Google again showing third-party reviews in local results
Program has been in place since 2016 and involves direct, opt-in integration.
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Negative reviews from ex-employees are finally against Google’s guidelines
Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.
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From algo to aggro: How SEOs really feel about Google algorithm updates
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.
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Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet
Longtime Google executive will transition to role of technical advisor.
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What you learn from talking with Google’s largest advertisers all day, every day
The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.
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