Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
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AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.
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Law firm that used contest to solicit Google reviews sees all but one disappear
Incentivizing reviews individually or ‘in bulk’ is a bad idea.
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Keyword infringement: Edible Arrangements files $209M trademark suit against Google
While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface.
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Federal Election Commission proposal toughens political ads disclosure rules
The rule would bring traditional media disclosure requirements to digital ads.
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Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.
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Instapage launches first landing page platform with AMP
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.
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Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals.
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Google gets in on mobile ‘story craze’ with new AMP Stories format
New, visually rich mobile content format is designed to generate more engagement from users.
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Google, Getty Images enter a multi-year global licensing partnership
The deal effectively ends Getty’s European antitrust complaint against Google.
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Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.
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AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls.
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Google begins enforcing certification process for event ticket resellers on AdWords
Ticket resellers are now included among the list of restricted advertisers on AdWords and must be certified by Google before they can advertise.
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Google adds new SEO Audit category to Chrome’s Lighthouse extension
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.
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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up.
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Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
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Google EU shopping rivals complain antitrust remedies aren’t working
They’re demanding more changes, saying their problems have intensified rather than improved since the EC ruling in June, 2017.
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Why SEOs Will Always Have Jobs…
The chatter amongst the SEOratti is that Voice Search, AI, Machine Learning and SkyNet are a-coming and you better either get ready or prepare for extinction. If it pleases Twitter, in rebuttal, may I present Exhibit #532 in the case for Shotland’s Law (“The better something looks on the surface, the worse it looks underneath”). […]
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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
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Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
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