Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed.
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Converting custom: Using analytics to optimize sales funnels
There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales funnels.
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Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
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How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account.
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Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? Lots of points covered with screenshots.
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How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
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Why an SEO should lead your website migration
From URL mapping to testing, five ways in which the expertise of an SEO professional can propel your website towards successful migration.
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Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.
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Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?
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Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.
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How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
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Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
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Five tips to create an SEO-friendly FAQ page
FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways to get it right.
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Five easy SEO strategies: Increase search engine rankings and gain qualified customers
When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.
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UX matters for search: Here are two reasons why
Your search engine marketing success hinges upon your site’s UX. Two elements of UX that are particularly relevant to SEO.
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The ultimate guide to strengthen your local SEO strategy
Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands and stay relevant.
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How to win at SERP Monopoly
Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of both games is to acquire as many properties as possible.
Post from Helen Pollitt
Why we should stop using DA to measure influencers
Companies rely on “reputation”, followers, and engagement. Social Chain opened marketers’ eyes to the murky world of follower deception.
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Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
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