TikTok highlights its value to brands and search experience
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
Using Local Pack Grid Rankings for Competitive Local SEO Analysis
Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank report: We found these reports so useful, we built our own uglier version in Looker […]
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ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
Surviving and thriving in the new Google by Edna Chavira
Navigating March 2024 updates for content creation, link building, and SEO success
How to write better blog posts for your Shopify store
Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on […]
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The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn’t have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
Bing Tests Clear Distinction Between Free & Paid Search Results
Microsoft’s disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings.
Google: Having News In Your Site Name Is Fine
Here is a new SEO myth I have not heard before… Someone said that using the word “news” in your site’s name is bad for SEO and Google ranking. John Mueller from Google said it is not, it is fine to use “news” in your site name.
Bing Ads Carbon Neutral Label Goes Green
Microsoft Advertising, the ads you see in Bing, have these “Marketing with Purpose Attributes” ad labels with carbon-neutral labels. Those labels used to be gray, but now Bing has them in a dark green, which makes them way more visible.
Google Product Review Summary Labels Snippet
Google is now showing these short summaries of reviews by placing a label over the review with one or a few words. So the labels might show “low quality,” “compact,” “lightweight,” “performs well” and so on.
Google Local Business Profile Reviews Listings Updated
Google has updated the page where you view, reply and report reviews for your Google Business Profile listing. Joy Hawkins spotted the change and she says it seems to be live, personally, I think I still see the old version.
Google Local Business Profile Reviews Listings Updated
Google has updated the page where you view, reply and report reviews for your Google Business Profile listing. Joy Hawkins spotted the change and she says it seems to be live, personally, I think I still see the old version.
How Can Travel Brands Engage with TikTok Trends in 2024?
Three brands nailing travel content on TikTok LonelyPlanet As a brand that’s synonymous with providing local recommendations and highlighting hidden gems, their destination deep-dive videos just feel natural. They’ve carried their ton…
How to Leverage BigQuery for Advanced Internal Link Analysis
Discover the potential of BigQuery for SEO. Dive deep into advanced internal link analysis and enhance your SEO strategies.
Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Meta launches AI-powered ad creativity tools
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
Daily Search Forum Recap: May 7, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has started to enforce the site reputation abuse policy with manual actions…
Report: 64% of technical SEOs believe AI isn’t a job security threat
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
What is ad hijacking and how do you protect your brand from it? by Adthena
In this guide, you’ll learn how ad hijacking works, how to spot it and tips for PPC brand protection.