Google Lens improvements ready visual search and AR for mainstream adoption

Better text recognition, lookalike search and real-time functionality are upgrades.

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Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section

Google Maps has announced a whole set of new features at Google I/O around their mapping product.

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Ask the SMXpert: Google manual penalties explained

Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.

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Has Amazon ended its Google Shopping campaigns?

Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.

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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type

Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.

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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1

Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.

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Google involved in Supreme Court case that may change class-action damages awards

The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools.

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Study: Google Assistant most accurate, Alexa most improved virtual assistant

While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.

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