Google Lens improvements ready visual search and AR for mainstream adoption
Better text recognition, lookalike search and real-time functionality are upgrades.
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GMB? More Like DGAF!
Since local spam is a hot topic around the Local SEO Sphere these days, I figured it would be fun to look at brands that are violating the Google My Business guidelines for representing your business and getting away with it. Because I mean, what’s the point of guidelines if large advertisers and brands can […]
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Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year.
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Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
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How to watch Google I/O 2018 keynotes
Google I/O is underway. Tune in now.
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Old AdWords interface will be phased out by year-end
Google will notify advertisers ahead of the final switch to the new AdWords experience.
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Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
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Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
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Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
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Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
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Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
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Google launches new Google My Business API, new dashboard to manage multiple locations
Now a single registered account on GMB will be able to manage an unlimited number of locations.
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Google involved in Supreme Court case that may change class-action damages awards
The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools.
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Consumers lose trust in businesses with inaccurate NAP
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat.
Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities
Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities.
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.
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