Best SEO books for 2026: what I learned from reading them
The ideas worth taking back to your website, the arguments I question, and the books I would recommend for different kinds of work.
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Google says search is getting worse in Europe and this will hurt local businesses
Google began rolling out changes to EU search results on September 8 to comply with the Digital Markets Act, warning that the redesign would reduce search quality, Reuters reported. The new layout gives one specialist comparison service the most prominent placement, followed by two others with fewer details. A carousel containing hotels, airlines and restaurants […]
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Regional Differences In Google Search Experience Documentation
Google has posted a new help document explaining the regional differences in the Google Search experience. This document includes information about search experiences available in certain countries, such as aggregator units, supplier units, and carousels.
Google Merchant Center AI performance report gets new sections
Google Merchant Center’s AI performance report has expanded with new sections covering AI Search intent, AI Search terms, and AI Attributes, giving account owners deeper visibility into how their products perform in AI-powered searches.
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Google: EU DMA Changes Resulted In Largest Reduction In Search Quality
Google has rolled out its Digital Markets Act changes in Europe and called it the “largest reduction in quality” in the life of Google Search. “The changes mark the largest reduction in quality of service ‘at the world’s most popular internet search en…
September Data In Google Business Profiles Insights Missing
Google Business Profiles insights analytics report is missing data for the whole month of September 2026. Normally these reports can be a few days delayed but now we 8 days into the month and I still do not see any data.
Google Ads AI Dashboards Live For Some Advertisers
Some advertisers are starting to see the new AI dashboards within Google Ads. As a reminder, Google showed off these Gemini-powered Google Ads dashboards last May and then in August said they would roll out soon and I guess now some advertisers are se…
Google AI Mode Tests Paginated Follow Up Responses With Skip Button
Google is testing a new form of responses in AI Mode that offers paginated follow-up questions and responses, with a skip button to skip them.
Google Search Console Links Report Not Updated In A Month
The Google Search Console link report has now not been updated for a month. The last time the report was updated with fresh link data was around August 8, 2026 – a month ago.
Google tests larger sitelink font size on mobile for sponsored ads
Google is testing larger sitelink font sizes on mobile within Google Ads, making sitelinks noticeably more prominent while the website name stays the same size.
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Google Tests Thinner AI Overview Citations Panel
Google is testing a thinner design for the citations/link panel on the right side of the AI Overview. The citations panel is noticeably thinner and may be less noticeable to searchers, maybe leading to fewer clicks?
Google Business Profiles Email: Does This Look Right To You
Google is sending out Google Business Profiles notifications to business owners asking if the user-suggested edit or update is correct or not. The email says, “Does this look right to you?” and then it shows the suggested update to your business, which…
Google Shopping Ads With Number Sold Last Week
Google is showing the number of sold items for a specific product in the Google Shopping Ads format. The ad has an extension added on it that says “200+ sold last,” or whatever number it might be.
Google shows sold last week badges more often in Shopping ads
Google is showing ‘Sold last week’ badges more frequently in Shopping ads. This can increase user trust and improve CTR.
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GPT-6 users report disappearing credits and jobs left unfinished
Codex users report exhausted allowances and unfinished tasks, while a separate bug report alleges purchased credits keep draining during connection failures.
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Google is coming for the free tools small websites depend on
Interactive tools are spreading into AI Overviews, prompting small developers to question how they will keep earning visits.
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Google tests new smaller link card design in AI Overviews and AI Mode
Google is testing a smaller link card design in AI Overviews and AI Mode, dropping the website description and shrinking the card size from the larger block format used before.
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Google Ads tests new Video Campaign Group feature
Google is testing a new “Video Campaign Group” option in Google Ads, currently in beta. This was first spotted by Marcin Wsół, who posted about it on LinkedIn. His original post was in Polish. Here’s the translated version: “‘Google Ads is introducing a new “Video Campaign Group” option when creating campaign groups. Previously, only standard […]
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Google now serving regular Search campaigns with restrictive match types in AI Mode
Google is now serving regular Search campaigns with Exact and Phrase match keywords in AI Mode — but only for queries with explicit, direct user intent, according to Google’s Ginny Marvin.
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Google Ads introduces new AI-powered dashboard creation feature
Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account summaries or conversion trend analysis and have Google’s AI build it. The feature is currently in beta
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