Data providers: Google August 2024 core update was very volatile

Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
Google Search Tests Recent Posts Carousel
Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts.
Google Search App Stopped Working Last Night
The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.
Google Ads bug hits GCLID conversion tracking

Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.
Google Tests AI Overview With Small “More” Link
Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being r…
Google Testing For Reference Search Box
Google is testing a new search box named “for reference” which is placed under a set of search results and contains more news articles related to the query. This seems similar to some other features Google has tested over the years.
Google Tests Search Result Snippets Without Breadcrumbs
Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL.
Google launches confidential matching for data privacy

Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.
Ex-Googler Forum Statements On Google Navboost
In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was pretty much shot down (I am a good loser). That being said, here are some old po…
Google: Get Definitions & Translations As You Search
Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving the page.”
Google Replaced Cache Link With Internet Archive’s Wayback Machine
After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine. This will give you snapshots in time of what that…
Google adtech antitrust trial: Everything you need to know

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Google Search adds Internet Archive’s Wayback Machine links to about this page

This comes after Google dropped the cache link from the search results.
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?
Google AI Overviews Show Shopping Results For Commercial Queries Again
Google is bringing back shopping and product results in the AI Overviews for commercial queries. I’ll be honest, I don’t remember them going away but I am told they have now returned. Maybe they went away with the Ray update, when Google restricted ho…
Report: Half Google AI Overviews Links Overlap With Top Search Results
A new Google AI Overview study says that about half of the links displayed in the AI Overviews overlap with the links shown in the traditional Google Search results. Plus, the most linked to sources are YouTube and Wikipedia, according to the new report.
Recovery uncertain: Google’s Danny Sullivan on algorithm impacts

Google’s Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
Google Ads tightens rules on Gambling Certification recertification

Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google Ads won’t appear on parked domains for new accounts by default

Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
Google Tests Top Comments & Related Discussions For Forum Search Results
Google confirmed with me that they are testing a new forum display for its search results that shows the top comments and related discussions. This is a new way of showing forum related content in the Google Search results.