Google Search Ranking Volatility Spiked Thursday – May 12 & 13
Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement startin…
Google Updated Its Super G Logo In The iOS App
Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for …
Google: Stop Using Different URLs For Same Image
Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to your site, even if you embed that image on different pages on your site.
Google Navboost Is Not A Machine Learning System & More DOJ Leaks
We’ve only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost is not a machine learning system, instead it is more of a big table. And t…
18 Year Google Search Engineer Rants On DOJ’s Anti-Trust Case
Ryan Moulton, a Google Search engineer who worked on Google’s search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, “This is now the second time I’ve seen my work cit…
Google: Hreflang Doesn’t Guarantee Indexing
Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, “hreflang doesn’t guarantee indexing.”
Google Tests AI Mode Button On Google Search Box
Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We’ve seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in…
Google Tests AI Overviews In Turkey, Sweden, Netherlands & More Prior To I/O
Google seems to be on the verge of rolling out AI Overviews in within Google Search in more countries and regions. We are seeing signs of Google testing AI Overviews in the wild in Turkey, Sweden and the Netherlands. This is a week or so before Google’…
Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates
Google has confirmed a “rare” bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the Google Ads Liaison, responded with confirmation.
Google Tests Recipes With Interactive AI Overviews
Google is testing a new recipe search feature that seems to be powered by AI Overviews, it also seems to be a Search Labs feature. This allows you to see recipe ideas, then filter by recipe replacements, ingredients, in this carousel format style.
Google Search Discussions Beta May One Day Replace Reddit Results
Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called “Discussions” and has a beta label on it. You can add your own thoughts/comments to the topic and those comments can appea…
The Client Bulk Mailer System in Hobo SEO Dashboard
The emailing functionality of the Hobo SEO Dashboard is not a standalone application but rather an integrated system built upon several core Google Workspace services. Find out more.
Read the full article here The Client Bulk Mailer System in Hobo SEO …
Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max
It’s been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said…
Google Ads With Number Of Followers
Google is showing the number of followers for a Facebook profile in the Google Ads, the search ads. We saw Google testing this for organic / free results two years ago, but now we see them being tested on sponsored search listings.
Google Search Country & Language Parameters
Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &…
Google Search Stops 20X More Scammy Pages With Better AI
Google said it is now able to catch “20-times the number of scammy pages,” that it did in the past, leading to a reduction of “these scams by more than 80% in Search.” Google credits investments in AI-powered scam detection systems and improved scam c…
Google AdSense Auto Optimize Adds Site Level Controls
Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.
Bing Search Tests Next/Prev Pagination
Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a “Next” button and then a “Prev” button.
When Should You Do SEO? — Whiteboard Friday
Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential ele…
Daily Search Forum Recap: May 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search ranking volatility may be heating up today…