AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
Retirement of the legacy testing tool will begin the week of October 17.
The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
The post 8 tip…
Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
The post Tips for when and how to use Feed Rules in Google Merchant Center appeared first o…
Google has updated the AdWords ad preview tool for expanded text ads
The view now includes sample ads and separate views for mobile and desktop.
The post Google has updated the AdWords ad preview tool for expanded text ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The unexpected impact of Google automated ad extensions
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.
The post The unexpected impact of Google automated ad extensions appeared first on Search Engine Land.
Please v…
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
6 data visualizations in the new AdWords that will save you a ton of time
New graphs make it possible to see and analyze data in seconds rather than hours.
The post 6 data visualizations in the new AdWords that will save you a ton of time appeared first on Search Engine Land.
Please visit Search Engine Land for the full ar…
Is Your Adwords Campaign Hijacking Your Branded SEO Traffic?
A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, […]
The post Is Your Adwords Campaign Hijacking Your Branded SEO Traffic? appeared first on Local SEO Guide.
Here’s a script that copies AdWords extensions to all your campaigns
Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns.
The post Here’s a script that copies AdWords extensions to all your campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google rolls out Campaign Groups in AdWords
Reporting feature makes it easier to monitor performance across multiple campaigns.
The post Google rolls out Campaign Groups in AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
The post Google testing mobile Shop the Look ads for apparel & home products appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Is Google filtering your business in the local search results?
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter.
The post Is Google filtering your business in the local search results? appeared first o…
Google experiments with new desktop SERP layout
Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would normally see on a mobile search.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
The Labor of SEO…
A couple of weeks ago, I was having a great day and tried to pass on the positive vibes with Lucky To Be In Local SEO! Today I am sure many of our U.S.-based readers have their heads way out the door in anticipation of the three-day Labor Day weekend so I thought I’d try […]
The post The Labor of SEO… appeared first on Local SEO Guide.
Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
The post Google’s premium-level Ad Grants program no longer accepting applications appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
The post Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google appeared first on Search Engine Land.
Please visit Search Engine Land for the …
The dust has settled on AdWords expanded text ads. What now?
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
The post The dust has settled on AdWords expanded text ads. What now? appeared first on Search Engi…
How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…
Please visit Search Engine Land for the full article.
Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
The post Why it’s time to re-evaluate your AdWords account structure appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.