The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
The post The myth of the duplicate content penalty appeared first on Search Engine Land.
Please visit Searc…
Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
The post Google announces slew of search ads and Analytics updates at SMX East appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
The post The four pillars of the future of SEO appeared first on Search Engi…
How to implement mobile-specific ad copy for AdWords expanded text ads
If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.
The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.
P…
What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
The post What you didn’t know about recent Quality Score changes appeared first on Search Engine…
Please visit Search Engine Land for the full article.
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
If Your Store Locator Sucks Don’t Be Surprised If You Got Hammered By Possum
Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]
The post If Your Store Locator Sucks Don’t Be Surprised If You Got Hammered By Possum appeared first on Local SEO Guide.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
How do you deal with local SEO KPIs that don’t pass the smell test?
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.
The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine…
Please visit Search Engine Land for the full article.
Why Google celebrates its 18th birthday, not on its birthday
On Google’s homepage today, Google is celebrating their own birthday. But it’s not really their birthday! Find out why.
Post from Bas van den Beld
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
The post Google to roll out cross-device retargeting appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Case study: JavaScript blocking Google’s view of hreflang
Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.
The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Was Possum The Near Me Update?
Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on […]
The post Was Possum The Near Me Update? appeared first on Local SEO Guide.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?
Guide to Google ranking signals – Part 4: content freshness
This week’s guide to ranking signals continues diving into on-page content factors, with content freshness.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…
Please visit Search Engine Land for the full article.
What’s the Google AdWords Health Score and how is it different from existing tools?
AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
The post What’s the Google AdWords Health Score and how is it different from existing tools? appeared first on Search…
Please visit Search Engine Land for the full article.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages.