Google accused of anti-competitive tactics by Japanese regulator
Google used tactics that hindered Yahoo Japan’s ability to compete in targeted search ads, according to Japan’s Fair Trade Commission.
TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
6 vital lenses for effective keyword research
Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.
How to adapt your marketing for the new era of data analytics by Salesforce
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Google Chrome IP masking could radically impact search advertising
Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Structure, consume, learn and retire: Google’s pattern of learning
Google’s cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Make 2024 the year you take home the highest honor in search
Boost company morale, attract new business, and take home the highest honor in search.
5 alternatives to the missing Page Timings report in GA4
Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?
Dominate search results with your SEO dream team by Edna Chavira
Discover how a well-structured team can overcome and outperform unpredictable algorithm updates.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
How to set and manage PPC expectations for teams and stakeholders
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.
Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Brave Search unveils AI answer engine
Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.