Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Effort shaming: Balancing work ethic and burnout in marketing
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google’s search results are dominated by big brands. SEOs for smaller sites are complaining. It’s like 2003 all over again.
Google restricts promotion of deep fake sexual content
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
How to overcome the top 3 objections to YouTube video ads
Don’t let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.
Did Google really lose search market share to Microsoft Bing in April?
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
The future of search is social by Edna Chavira
Learn how a strategic approach to social media can help brands drive significant bottom-line results
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Reminder: New Google Search reputation abuse policy starts soon
Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Google Ads will pause low-activity keywords starting in June
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
The future of SEO in an AI-powered world
As generative AI grows, how will users’ search behaviors change and what does it mean for optimizing content?
Optimizing for INP, the new Core Web Vitals metric
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site’s responsiveness.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority’s quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft makes Copilot available to all advertisers
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.