Reddit eyes potential in search ads following Google traffic gains
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
Surviving and thriving in the new Google by Edna Chavira
Navigating March 2024 updates for content creation, link building, and SEO success
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn’t have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Meta launches AI-powered ad creativity tools
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
Report: 64% of technical SEOs believe AI isn’t a job security threat
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
What is ad hijacking and how do you protect your brand from it? by Adthena
In this guide, you’ll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Google hides search results count under tools section
Is the results count one step closer to fully going away?
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping out of the Google Search index tonight.
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
DOJ hammers Google over search ad price manipulation
Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here’s how to protect your SEO assets during a redesign.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Google’s huge search market share loss wasn’t real: Data revised
While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Retail Trends Masterclass: Consumer behavior is changing, is your marketing? by Edna Chavira
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
3 key observations about the Google March 2024 core update
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.