Category: Search Engine Land

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed.
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Please visit Search Engine Land for the full article.

Messaging-based updates especially useful for SMBs and local store managers.
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Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Please visit Search Engine Land for the full article.

Learn the pros and cons of Buy vs. DIY and how you can make the best decision for your business.
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Please visit Search Engine Land for the full article.

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.
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Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each.
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Born in Poland in 1898, de Lempicka was part of the Art Deco movement, creating artwork that blended neoclassical and Cubist styles.
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Please visit Search Engine Land for the full article.

A few months after Google drops support for the meta news keywords tag, Google removes two other webmaster-related publisher features.
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Please visit Search Engine Land for the full article.

Google News redesign in more than 120 countries on the web, Android and iOS.
Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

Mentors, colleagues, and new friends – expand your network and make invaluable connections.
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Please visit Search Engine Land for the full article.

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best.
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Please visit Search Engine Land for the full article.

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
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The updated financial product and services policy will take effect in June.
Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
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Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted.
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Please visit Search Engine Land for the full article.

Compare 9 leading vendors and get tips for evaluating and purchasing.
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Please visit Search Engine Land for the full article.

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
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The new feature will be rolling out over the next few days.
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Please visit Search Engine Land for the full article.