Google Search Ranking Volatility Gets Heated Again February 10th
I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are show…
Google Ads Performance Max A/B Experiments In The Wild
A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A/B tests in a controlled environment.
Grokipedia Seeing Decline In Google Search Visibility
There are some reports coming out that Grokipedia, the AI-based Wikipedia, is now showing a decline in search visibility in both Google and even ChatGPT. This comes after both an indexing and ranking surge in Google Search.
OpenAI ChatGPT Ads Go Live With User Ad Controls
OpenAI has officially launched ads in ChatGPT yesterday. The company announced, “Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterpris…
Google AI Mode Tests Citation Icons At Bottom Of Answers
Google appears to be testing showing the citation favicon site icons at the bottom of the answer in AI Mode. This is in addition to where it normally shows those icons, at the top right of the card stack, on the side of the answer response.
Bing Tests Dynamic Results Count Under Search Box
Microsoft Bing is testing a dynamically loading results count under the search box. So when you enter your search phrase, the results count will dynamically count up from 0 to the number of results found.
Google On If A Younger Web Site Can Beat An Older Website In Search
A thread at Reddit asked if a one-year-old website can beat a four-year-old website in SEO and perform better in Google Search. John Mueller from Google answered with his classic “it depends.”
Google AI Overviews Tests Contextual Overlay Link Cards
Over the past week or so, Google has been testing a new format for link cards in the AI Overviews within Google Search. When you place your mouse cursor over a link clip icon, a new overlay will show you the page/site cards that line of text is being s…
Google Preferred Sources Deeplink Button Is Broken
The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does not pre-fill in the site’s URL in the box, as it sho…
Google Preferred Sources Deeplink Button Is Broken
The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does not pre-fill in the site’s URL in the box, as it sho…
Google Ads API Developer Token Access Applications Delayed
Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is “seeing significant interest in the developer community for Google Ads API access, an…
Google Ads API Developer Token Access Applications Delayed
Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is “seeing significant interest in the developer community for Google Ads API access, an…
Reddit On Google & ChatGPT AI Responses Citations & Lack Of Links
On the Reddit Q4 2025 Earnings Call (see transcript here), Steve Huffman, the CEO of Reddit, was asked about how he feels about how Google and OpenAI link or use citations to link to Reddit’s content. Overall, Steve made it sound like the interfaces a…
Reddit On Google & ChatGPT AI Responses Citations & Lack Of Links
On the Reddit Q4 2025 Earnings Call (see transcript here), Steve Huffman, the CEO of Reddit, was asked about how he feels about how Google and OpenAI link or use citations to link to Reddit’s content. Overall, Steve made it sound like the interfaces a…
Daily Search Forum Recap: February 6, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google unleashed its first core update of 2026…
Search News Buzz Video Recap: Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Microsoft Publisher Content Marketplace
This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates…
Google AI Mode Follow Up Search Suggestions
We saw Google test follow up questions below the AI Mode responses back in July. Now Google is testing follow up search suggestions, not necessarily in question format, at the bottom of some AI Mode results.
Google Ads Mixed Campaign Type Experiments Live For Some
The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in …
Bing Unshipping Frankenstein Recipes In Search
We covered how horrific the AI-based Frankenstein recipes can be in Google Search, where it mashes up recipe steps from various publishers and acts like it is a real recipe from a source. Well, Bing had something similar but Jordi Ribas from Microsoft…
Google Partner Portal Gets A Redesign
Last week, Google updated the design for the Google Partner Portal for advertisers. Google said the new look makes it “simpler to understand your goals and to track all your points activity.”