Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google ties in Local Services Ads advertisers to Maps app
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
How to create shareable, link-worthy content in the AI era
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.
5 ways to align PPC campaigns with business objectives
How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance.
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
Google Search bug with indexing over the past several hours
Google seems to not be indexing most of the new content published across both large and small publishers.
Analyses: Google AI Overviews showing less often, with less Reddit
Google’s AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.
Google streamlining YouTube, Display ad content controls
Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Display & Video 360 instant reports coming to Bid Manager API
Google’s DV360’s real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Google unleashes June 2024 spam update
This update will take about a week to roll out.
Beyond personalization: Mastering the win-win by Edna Chavira
Successful brands approach personalization as a reciprocal exchange to build stronger connections, drive business growth, and enrich the lives of customers, no matter their age.
4 pillars of an effective enterprise AI strategy
Learn how to build a strong AI roadmap by assessing your organization’s AI readiness and focusing on these key elements.
Key ad platform updates of 2024 (so far): A B2B marketer’s review
Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.
So, you want to be an SEO rockstar?
Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.
How white label link building services work in 2024 by Admix Global
Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.
14 proven strategies to enhance your website’s SEO by Digital Marketing Depot
Maximize your website visibility and traffic and stay ahead of the competition with these future-proof SEO strategies.
Google’s Display & Video 360 API gets two new updates
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.