No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.
Google AI Overviews only show for 7% of queries, a new low
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.
Amazon expands ad offerings for non-Amazon sellers
Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Google Search Console now lets you set your shipping and return policies
Search Console shipping and return settings take precedence over other methods, like structured data.
Mastering SEO account management: The recipe for success
Learn to maintain a work-life balance while keeping clients happy and managing your SEO workload effectively.
How to harness the power of data gathering for SEO
Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising
Target audiences precisely to maximize reach and reduce spend by Edna Chavira
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
Internal linking for bloggers: 9 mistakes to fix immediately
Correct internal linking is one of the most powerful SEO strategies available. Here’s what to fix on your site today.
Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power
Discover how you can stay ahead when old strategies begin to fail.
Google pauses opioid painkiller policy update
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren’t vigilant.
How to win with generative engine optimization while keeping SEO top-tier
Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
TikTok tightens teen ad targeting and boosts AI transparency
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Google Ads unveils tCPA Insight Box for Demand Gen campaigns
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads shifts to Feed Labels for Shopping campaigns
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
Amazon’s ad practices and algorithms facing scrutiny in EU
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.