Category: Hobo SEO Blog

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5 Deep Research. This assistance he…

This is a forward-looking framework that moves beyond traditional search engine optimisation (SEO) into a new discipline called “Answer Engine Optimisation” (AEO). Not GEO (Generative Answer Optimisation) – which is a marketing gimmick.
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The book presents “AiSEO,” a discipline that melds AI with SEO (search engine optimisation) and AEO (Answer Engine Optimisation) to control how generative AI systems perceive brands. Some call it GEO (Generative Engine Optimisation).
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The Hobo Web ebook series is more than a collection of SEO guides. When viewed as a single, evolving body of work, it provides an unparalleled chronicle of the search industry’s journey.
Read the full article here A History of SEO in Hobo SEO Ebooks 20…

This is a new role that has just opened up at every business around the world, perfect for researchers and editors. And I am not being facetious. Core Philosophy: The AI Reputation Watchdog’s prime directive is proactive data curation. They opera…

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5 Deep Research. This assistance he…

Is AI confusing you with someone else? Generative AI can ruin your reputation through mistaken identity. Learn how to protect your brand with this guide to the AI disambiguation crisis.
Read the full article here Disambiguation Factoids for Third Point…

This guide details a powerful, three-step strategy for AI Engine Optimisation (AEO) that moves beyond traditional SEO.
Read the full article here Inference Optimisation – Positively Influencing the Third Point Emergence in AI © Copyright 2006-202…

Learn why your website is essential in the age of AI and misinformation. This guide shows how to build it as the Canonical Source of Ground Truth to master E-E-A-T and secure lasting digital trust.
Read the full article here Thanks To AI, Websites Can&…

I loved drawing Predator, The Terminator, The Thing and Aliens, and drew many pictures of them. In 1989, Dark Horse comics brought out a comic, Aliens V Predator, which I made into an animation. Drawings: The animation was used by the local video games…

I used to like drawing portraits:
Read the full article here Fine Art Portfolio – Portraits © Copyright 2006-2021 Shaun Anderson

This is a preview of Chapter 9 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.
Read the full article here The Era of Zero-Click Search and Zero Click Marketing © Copyright 2006-2021 Shaun Anderson

This is a preview of Chapter 8 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.
Read the full article here What is Search Engine-First Content? © Copyright 2006-2021 Shaun Anderson

This is a preview of Chapter 7 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.
Read the full article here The Google Content Warehouse Leak 2024 © Copyright 2006-2021 Shaun Anderson

This is a preview of Chapter 6 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.
Read the full article here Entity SEO: How to Get Your Business Recognised as an Entity by Google © Copyright 2006-2021 Shaun An…

This is a preview of Chapter 5 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free here.. Perhaps the most impactful revelation from the trial was the detailed exposition of the Navboost system.
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What is Google Panda?
Read the full article here Google Panda and Site-Level Quality Score (QScore) © Copyright 2006-2021 Shaun Anderson

This is a preview of Chapter 3 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.
Read the full article here The Q* Metric – Google Quality Score © Copyright 2006-2021 Shaun Anderson

This is a preview of Chapter 2 from my new ebook – Strategic SEO 2025 – a PDF which is available to download for free.
Read the full article here Topicality (T*) or The ABCs of Relevance in Google SEO © Copyright 2006-2021 Shaun Anderson

This is a preview of Chapter 1 from my new ebook – Strategic SEO 2025 – available to download free.
Read the full article here How Google Works in 2025 © Copyright 2006-2021 Shaun Anderson