Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads
Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline…
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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
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More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
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Google AdWords Account History Page Adds Conversions Changes
Google quietly announced on Google+ that they added conversion changes to the account history page within the AdWords console.
Google wrote:
It’s now easier than ever to find conversions changes to your account…
Google AdWords To Drop Four Search Funnels Columns From Reporting
Google quietly announced on Google+ that they will be “simplifying” some of the AdWords reporting by dropping four search funnels columns in early April…
Google Launches Car Insurance Portal Upsetting Yet Another Webmaster Portal
Google launched the ability to search for auto insurance policies in California at google.com/compare/autoinsurance.
Of course, those websites that do lead generation in that space feel very threatened, as they should…
Google Debuts AdWords Dynamic Structured Snippets
Automated extensions display content from ad landing pages.
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Google AdWords Launches An AdWords App For Android
Yesterday, Google launched an Android App for AdWords advertisers to manage aspects of their ads. The Android app is over here in the Google Play store and is available as a free download…
Google AdWords Launches Dynamic Structured Snippets
Google announced quietly on Google+ a new AdWords format named dynamic structured snippets is now available for some AdWords ads…
Official: Google Compare For Auto Insurance Launches
Rolling out in California to start, Google is getting into the car insurance business with lead generation.
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Google Launches AdWords App For Android
Now available for download in the Google Play store.
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Is it the end of PPC accounts as we know them?
Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.
Post from Arianne Donoghue
Google Play To Get Search Ads For Apps
Google announced they are going to be testing search ads in the Google Play Store search results.
So when you search for specific apps by keyword, Google can now buy ads to get your app to be listed at the top of the search results…
The Hardest AdWords Quiz You’ll Ever Take
You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!
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Google AdWords Converts Your Flash Ads To HTML5 With Swiffy
Google announced on Google+ that they will now automatically convert eligible Flash ads to HTML5 format, this way the ad can be displayed on more devices…
No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
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AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board.
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It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
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Google AdWords Adds Call-Only Campaigns
On Friday, Google AdWords announced a new method of targeting click-to-call campaigns named “call-only campaign.”
The first to spot this, well before the announcement, as far as I know, was Kim Clinkunbroomer. She posted about it on her blog and on…
New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier
A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns.
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