Google AdWords Keyword Planner Modifying Your Keywords
If you try the Google Keyword Planner tool today you might run into a surprise where the tool is not always showing you the data for the exact keyword phrase or word you plugged into the tool…
Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
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Google has updated the AdWords ad preview tool for expanded text ads
The view now includes sample ads and separate views for mobile and desktop.
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The unexpected impact of Google automated ad extensions
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.
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Google AdWords Shop The Look Ads
Google announced this week a new kind of AdWords shopping ad format called “Shop the Look.” It basically will show you Google Shopping results based on a query that matches cloths out of Fashion Week.
Google explained:
Letâs say youâre looking for a new outfit to wear to a wedding…
6 data visualizations in the new AdWords that will save you a ton of time
New graphs make it possible to see and analyze data in seconds rather than hours.
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Here’s a script that copies AdWords extensions to all your campaigns
Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns.
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Google AdWords Adds Campaign Groups & Performance Targets
Google announced on the AdWords blog two new features to help you track your AdWords performance, campaign groups and performance targets…
Google rolls out Campaign Groups in AdWords
Reporting feature makes it easier to monitor performance across multiple campaigns.
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Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
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Google: Upset About Keyword Planner Changes? Use Forecasting Tool
A few weeks ago, Google restricted some users from obtaining full data from the Google Keyword Planner tool. Google said it was because of the abuse around it, but many don’t think that is a good excuse…
Google Stops Accepting Grantspro Applications, Premium Level AdWords Ad Grants
As many of you know, Google has an ad grant program where non profits can apply and qualify for up to $10,000 a month in free budgets in AdWords. There was also a program called Grantspro which offered up to $40,000 a month for premium level non profit…
Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
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Google Analytics Bug Showing Not Set In AdWords Reporting?
Many many folks who use Google Analytics to track their Google AdWords campaigns are reporting that Google Analytics is not properly tracking and attributing their campaigns properly anymore…
Google AdWords Report Editor Adds Additional Data Points
Google announced on Google+ that they added some data availability to the AdWords report editor. The new data attributes include data for shopping and video campaigns, as well as labels and final URLs…
Google Updates Feed Rules For Merchant Center
Google announced in the Google AdWords Help forums that they have updated the Feed Rules to give you more flexibility…
Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
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The dust has settled on AdWords expanded text ads. What now?
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
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Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
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Account-level sitelink extensions coming to AdWords
The new feature is currently rolling out.
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