Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Google AdWords Editor Is Not Available For Chromebook
If you want to use the Google AdWords editor, currently, it is only available for Windows computers or Apple computers. They also have iOS and Android apps but nothing for Google’s own OS, Chromebooks…
Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
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Google AdWords Customer Match With Easier Email Address List Maintenance
Google announced that you can now easily add new emails…
New features may be coming to AdWords Responsive Ads
Some accounts are now requiring a square image.
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Google makes it easier to add & remove emails from Customer Match lists in AdWords
Keep lists up to date by uploading changes to existing lists.
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Here’s an AdWords script to fill empty ad groups
Columnist Daniel Gilbert of Brainlabs makes sure you don’t lose traffic due to missing ads.
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Google AdWords Phone Support Number Went Down
Google is like any other company, they have bugs – bugs with search buts with their tools, bugs with their hardware and bugs with their support system.
Yesterday…
Google AdWords Phone Support Number Went Down
Google is like any other company, they have bugs – bugs with search buts with their tools, bugs with their hardware and bugs with their support system.
Yesterday…
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
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The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
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Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
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Google AdWords Adds Distance & Store Visit Performance Reports
Google announced on Google+ that they are adding more reports to help you figure out the store visits driven by your AdWords ads. They are adding a distance reporting feature as well as a store visits performance report feature…
Google is testing images in Sitelink extensions
Spotted on mobile, the extensions display in a swipeable carousel.
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Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
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Test: Google AdWords New Promotion Extension Coupon Codes
Pete Meyers shared on Twitter a Google AdWords snippet filled with tons of goodies. But one of those goodies is the coupon code feature. I highlighted it in the photo below…
Google Home Services Ads roll out on mobile
The ads, which are also being tested on desktop, feature service area maps.
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New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries
Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.
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AdWords Price Extensions spotted on desktop
Google is testing the mobile-first extension on desktop search results.
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Thirteen things marketers want to know about expanded text ads, direct from Google
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.
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