Category: Google: AdWords

Gennaro Cuofano shared a screen shot on Twitter with me of the Google Assistant showing a search ad in the search results for a voice query. I tried to replicate this myself and came up short, but his 100% shows a search ad. I am not sure if this is n…

We’ve seen it numerous times, where a bug leads Google to either show too many Google Ads in the search results or the organic listings do not load and Google only shows ads. It is rare, but we see it every now and then. Google recently confirmed a b…

Every few years or so we cover Google Ads (former AdWords) representatives caught trying to poach or steal clients for advertising agencies and SEM agencies. Well, this time, as reported by Ginny Marvin on Search Engine Land, Google is doing so automa…

Kirk Williams posted on Twitter that he got an email from Google with new rewards and incentives if he uses more of Google’s ad automation features. He said he doesn’t have an issue with automation but the incentives should be tied to client goals, not…

Google announced they added some new features to the Google Manufacturer Center. They added a new section on Shopping product detail pages that has more content from your site. They added new and improved analytics. And they also expanded availabilit…

Google has made a design change to the way the local service ads appear in the mobile search results. They are a bit more slick now, with a more 3D look, lighter blue links, yellow stars instead of orange stars, circle green checks versus badges and a…

Google has a new special ad unit for a limited time for the Black Friday and Cyber Monday holiday shopping season. Ginny Marvin at Search Engine Land said this limited time ad unit is running for some advertisers now through November 27th.

Google seems to be testing showing the number of bookings that happened through a local services ads directly in the Google ads. Tom Waddington posted a screen shot that shows Google displaying “booked 870+ times near you.”

Michelle from the Google Ad Grants team confirmed in a Google Ads Help thread that Google has recently deactivated a nice number of Google Ad Grant accounts before the big charity season because of compliance issues. There is now a backlog for Google …

Google is rolling out four new ad metrics to help clarify the position of the ads displayed in Google search. The new ad metrics are Impression (Absolute Top) % and Impression (Top) % and Search (Abs Top) IS and Search (Top) IS.

Google responded on Twitter to a question about using anchors in your destination URLs within your Google Ads campaigns. In short, anchors should not impact your campaign performance in a negative or positive manner. Google said “Using anchored links…

After over two years of testing, Google is going to be shutting down the old Google Ads interface and the new Google Ads interface will be the exclusive way to manage your Google Ads (formerly AdWords) campaigns. Google sent two dates to advertisers on…

Google has added more videos to their Google Ads platform, this new one is called Showcase Shopping Ads where videos can now show for Google Shopping Ads. This format is available to advertisers already running Showcase Shopping ads.

Google seems to be testing an ad format on mobile search where they remove the description section from the ad. The ad copy is removed, the only thing you see are the headlines and URL. This was being tested on mobile in the bottom ad units.

Google has released version 12.5 of the Google AdWords editor on August 30, 2018. The interesting thing, outside of the new features, is that Google did not rename it to Google Ads Editor, it is still named AdWords Editor – at least for now.

Google Ads has quietly expanded how exact match works by also including keywords in exact match to include close variations that share the same meaning as your keyword. This was first reported by Ginny Marvin at Search Engine Land who covered this in …

Google announced late Friday that they will begin restricting ads from third-party technical support providers due to an increase in misleading ad experiences. Google will roll out a “verification program” to validate these technical support providers…

PPC Chat on Twitter posted a screens hot and video of a new treatment to Google Shopping ads on mobile search. Google is showing a “see more” button that when clicked, drives the searcher into more products within Google Shopping.

Google Ads now lets advertisers make some modifications to their ads directly from the overview page cards. Google announced this on Twitter saying “You can now implement some of those changes directly from the Overview page itself…

Did you know Google may have and may be currently writing letters of recommendation for third-party digital marketing agencies? I have confirmed the letter below was uploaded to an agencies web site and the Googler who signed it did actually work at G…