Technical SEO Audit using the Hobo SEO Dashboard
For years, many websites have accumulated “technical SEO debt” – a collection of quick fixes, outdated technology, and ignored best practices that make the site slow, insecure, and difficult for search engines to understand. This is what the Hobo Techn…
New Google Ads AI Max Search Match Type
Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by “Search terms match type” you should see it.
Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers
Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won’t be able to create new ones on August 1st, if the phone numbers remain unverified.
Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews
Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.
Report: Over 12% Of People Also Ask Results Are Google AI Overviews
Last November, Google began to power some of the peopel also ask results with AI Overviews. Historically the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews. Data from Mark Williams-Cook of AlsoAsked sa…
Google Tests Local Panel Tab Buttons Under Main Search Bar
Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be grouped in the local panel on the right side of the page (normally on mobile) but here i…
Microsoft Laying Off 9,000 Employees – 4% Of Workforce
Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.
Hobo Social Media Management Services
Turn social media from a time-consuming chore with unclear results into a streamlined, effective, and measurable marketing asset for your business
Read the full article here Hobo Social Media Management Services © Copyright 2006-2021 Shaun Anderson
Confirmed: Google Ads Errors & High Latency Issues
Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.
Hobo E-E-A-T Review of Your Website And Prioritisation of EEAT-related Tasks
See this if you are a business looking for an EEAT review of your website.
Read the full article here Hobo E-E-A-T Review of Your Website And Prioritisation of EEAT-related Tasks © Copyright 2006-2021 Shaun Anderson
Google June 2025 Core Update Volatility Just Began – Do You See It?
Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all …
July 2025 Google Webmaster Report
The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month…
Google On Links & Core Updates
Google’s John Mueller said that he doesn’t think links play a role with how core updates work. He wrote on Bluesky, “I can’t think of how these links would play a role with the core updates.”
Bing Places Copilot Search As First Tab & Replaces All With Web
Microsoft has moved the Copilot search tab under the Bing Search box to the first position in that menu bar. With that change, it seems Microsoft renamed the “All” tab to “Web.”
Google E-Commerce Cards With At A Glance Label Text
Google has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name but also now with “at a glance” added to the name.
Microsoft Advertising Target CPA and Target ROAS Going Away On August 4th
Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins…
Google Ads Bans Tablet Presses Ads
Google will soon ban ads for tablet or pill presses; they will be added to the list of dangerous products or services. Ads for pill presses, tableting machines, dies, molds, stamps, punches used for creation or imprinting of pills and tablets will not …
The MozCon London 2025 Final Agenda Has Arrived!
Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies, brand building, and more. Don’t miss your chance to be part of …
Google June 2025 Core Update Is Rolling Out – What We’re Seeing So Far
Google officially announced the rollout of the June 2025 core update yesterday at around 10:37 am ET. This core update is expected to take about three weeks to roll out. Google said this “is a regular update designed to better surface relevant, satisfy…
New Google Search Console Insights Report
Google has relaunched its Search Console Insights as a standalone tab and report within the main Google Search Console tool. Previously, Search Console Insights was its own sub-reporting tool and now, it is part of the main Search Console site.