How To Check Where A Website Ranked Historically In Google For Important Keywords
If you want to check where a website ranked in the past for important keywords, there really is only one option that’s worth exploring.
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© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
6 Easy Ways to Discover Your Search Competitors
Who hasn’t heard the proverb “keep your friends close, and your enemies closer”?
What factors should you consider before choosing a web crawler tool?
SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. That is why a tool that crawls your website on a regular basis and brings back reports on what needs to be fixed is a must-have. What are the key features that you should look for in a web crawler?
Image optimization 101: How to rank higher in image search
Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. But even if you’re highly familiar with optimizing written content for search, you may not know where to begin with images. Here’s how to ensure your images rank well in search.
SEO Consultation Services In The UK
If you need help with your SEO efforts and have an English-language-based website, I can assist. You do not have to be in the UK. We work with clients all over the world and have clients based in Scotland, Wales, Ireland and England.
Read the full article here SEO Consultation Services In The UK
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that will help you choose the keywords that deliver the best ROI for you right now.
Beyond Google Analytics: 10 SEO analytics and reporting tools
Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it most certainly shouldn’t be where you stop. In this post, we’ll cover some of the best free and paid tools available for SEO reporting and analytics.
Five Analogies to Help Explain SEO to Your Clients
Do your clients understand when you talk about links, redirects and 404s? If not, here’s a list of analogies to help them comprehend SEO a little better.
Post from Gustavo Pelogia
What is keyword clustering, and who cares? (Hint: you should!)
If you’re still optimizing for “keyword strings”, you’re not alone. But the industry is evolving towards a different tactic that helps you to get to grips with your niche and create great-quality content: keyword clustering. So what is it, and how should you go about using it?
What are the SEO benefits of social media?
Social media has a host of benefits in a marketing context, including brand recognition and presence, advertising, customer service, content marketing and more. But does it have any benefits for SEO? We delve into the relationship between social and SEO and whether social media has any direct benefits for SEO. In short: “It’s complicated”.
An in-depth guide to Google ranking factors
Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that series for your referencing convenience, with links to the full explanations of each ranking factor.
Customer reviews: The not-so-secret SEO tactic
Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visibility on Google, why does Google value some reviews more than others, and how can powerful reviews help your business boost website conversions?
5 steps to making your content smarter
The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential.
We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Post from John Warner
Google Index Coverage Report
Google’s new Index Coverage report lets you “Fix problems that prevent your URLs from being optimally indexed by Google Search.” As it stands the report delivers a huge increase in visibility, creates a host of new metrics to track and requires new sitemap configurations. But the real treasures are what you learn when you dig into the […]
What are the best free SEO resources online?
Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. In this post, we share our pick of the best free SEO resources available online.
Duplicate content FAQ: What is it, and how should you deal with it?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
Proposing Better Ways to Think about Internal Linking
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I’ve long thought that there was an opportunity to improve the way we think about internal links, and to make much more effective recommendations.
Seven SEO trends to watch in 2018
As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on.
The SEO Apprentice’s Toolbox: Gearing Up for Analysis
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Being new to SEO is tricky. As a niche market within a niche market there many tools and resources unfamiliar to most new professionals.