SEO Services We Provide in 2018

Our website SEO services in 2018 are designed to earn your website more traffic and sales from Google organic traffic in a legitimate way and for the long term.

You earn increased traffic from Google first by submitting ‘high-quality‘ sites to Google that meet their technical and quality rater standards. Google can penalise sites that do not meet accepted quality requirements. We check your website against these search engine requirements and take appropriate action to ensure you do meet them in future.

SEO costs for any project are dependant on the size of your website, the type of work required to fix anything and how much time said work would take to implement. All websites are unique, so every SEO campaign needs to be unique, too, in terms of work deployed and project timescales.

TESTIMONIAL CLIENT A (Ecommerce)* – “Thanks for your email, great to see such significant improvements in the organic ranking and glad we have been implementing your advice in the way you wish. Many thanks for your advice and we look forward to the future. DECEMBER 2017”

Generally, we can:

  • perform this SEO service for you and we base our costs on the challenges we can quickly identify, or
  • work with another party, if you have an in-house or third-party web development team, and we can consult with them to ensure all technical quality guidelines are met and monitor their progress change-by-change on your website

We offer specific ad-hoc UK SEO services and a broader contracted UK-Based SEO campaign management and deployment service:

Contracted SEO Services Paid Weekly, or Monthly

Our bespoke SEO package is specifically designed to clean a site up, get it optimised and prepared for a higher quality web marketing program in the near future (which we can help organise).

TESTIMONIAL CLIENT B (Ecommerce)* – Hi Shaun, hope you are well We put the changes discussed live (removing [redacted] and other tweaks) and very quickly saw a result We will run it for a couple more weeks and hope to see further gains, so far it is great news” NOV 2017

Paid Weekly or Monthly SEO Packages

You can hire us to carry out the necessary SEO work and pay us:

  • weekly or
  • monthly
  • daily

We have flexible payment terms. We accept payment for search engine optimisation services via Paypal or invoice.

We provide SEO performance and ranking reports on request. The third-party tools we have access to alone could potentially save you hundreds of pounds a month just to pay for access to.

TESTIMONIAL CLIENT C (Supply & Manufacturing)* – “Thank you once again for your help with this, and for everything else you have worked on over the course of 2017 – from myself and everyone here at [redacted], we genuinely appreciate the great job you have done for us.” Dec 2017

We Can Work With Any Budget

Our professional search engine optimisation services are designed to get your business site optimised to get the most out of Google natural listings. We do that by meeting Google’s requirements in terms of how it rates the quality of your website against other competing sites.

SEO costs are dependant on the size of the challenge and the hours that we can spend on the project through the period selected – a larger budget means more hours to focus on priority items.

TESTIMONIAL CLIENT D (Ecommerce) – “Thank you for the detailed info below – it is much appreciated and as useful as always.” DEC 2017

SEO Services we provide as part of a typical SEO campaign for a business

PART 1

NOTE: If your site has a manual action or are penalised, we address this first and foremost.

We Give You Honest Feedback On Your Business Model

We are not the type of SEO company to just take your money and then not advise you on the return-on-investment of your current business model. We will tell you if your current business model is outdated, and advise you if you should rethink your business strategy.

A real business can always get the full benefits from a legitimate search engine optimisation campaign, but SEO is not a viable strategy for the long term for those businesses who ignore Google guidelines. Some affiliate websites, for instance, will need to perform very well in certain areas if they hope to gain traction in the long term. We advise you on these areas and aim to do so to save your investment in time, resources and budget.

We Analyse Your Site & Review Your Ranking Performance To Date

We perform the most detailed SEO audit possible on your site to work out whats been happening with your site to date. We check to see if your site is failing to comply with Google’s Webmaster Guidelines in any area and also review your site looking to see if the website fails to comply with Google Quality Rater Guidelines.

The first step to ranking high for the long term is to meet Google’s recommendations. If your site fails to meet quality guidelines, your site will be impacted by Google quality updates which happen more and more frequently in 2018.

We Fix Website Technical Errors

We first set up a technical monitoring system where all important changes to the site architecture are now monitored and recorded henceforth, so you can see a record of exactly what technical work has been completed on your website.

After an audit and review of your website, we apply any technical fixes to your website that brings it into line with Google’s guidelines on a high-quality user-friendly website.

We use Google Search Console, the best SEO tools available in 2018 and our own tools and processes to identify these issues.

From here we can either:

  • perform this SEO service for you and we base our costs on the challenges we can quickly identify, or
  • we can lay down a strategy and plan for your website, based on a page-by-page, and section-by-section review of your website.
  • if you have an in-house or third-party web development team, we can consult with them to ensure all technical quality guidelines are met and monitor their progress change-by-change on your website

These technical challenges may include:

  • fixing sub-optimal pagination setup on your pages
  • resolving poor indexation management on the site
  • untangling improper canonicalisation practices on the site
  • simplifying improper or suboptimal redirects
  • giving Google access to important elements on your site
  • fixing broken links on your site
  • removing elements on your site that will annoy visitors
  • identifying and removing doorway pages
  • applying sensible best practice approaches

We Fix Google Manual Actions and Ranking ‘Penalties’

If you are a real business, we can fix any manual action or ranking penalty that is impacting your site. These are often caused by technical problems, inexperienced online strategy or using old-style SEO tactics that Google now frowns upon in 2018 (tactics that can be cleaned up).

PART 2

We Fix Site Usability & Website Speed Problems

We always start with a review of your current website speed and usability scores. We take benchmark recordings of your website speed now and after we improve it so we can report back to you on your improved ratings in this area.

From here we can either:

  • perform this SEO service for you and we base our costs on the challenges we can quickly identify, or
  • we can lay down a strategy and plan for your website, based on a page-by-page, and section-by-section review of your website.

Google ranks pages that satisfy users at the top of search engine results pages. Improving the speed and usability of your responsive website is one of the best ways to improve the user experience of visitors to your website.

Competitor Research

We review your competitors to see why they rank where they do. Once we have this information we can use it your advantage. We can formulate a content and user-focused strategy based on your project goals and the most pragmatic opportunity available to you.

Keyword Research

We review your competitors to see what keywords they rank for and what positions they currently hold over your own site. Once we have this information we can use it your advantage. We can formulate a keyword-based strategy based on your project goals and the most pragmatic opportunity available to you.

PART 3

We address Page Title & Meta Description Tag SEO & Usability Optimisation

We always start with a review of your current website title elements and metadata.

We can then, either:

  • perform this SEO service for you and we base our costs on the size of your website and the number of pages you require Title Tags and Meta Descriptions optimised, or
  • we can lay down a strategy and plan for your website, page-by-page, and section-by-section of your website.

In both cases, we aim to clean up unnecessary old-SEO techniques present and optimise the page titles and meta description to meet Google’s quality guidelines.

Optimising your page titles and meta description for instance, to both rank high in Google and attract clicks is an art form.

Our page title and meta optimisation services are specifically designed to recreate your page titles and meta descriptions to attract more clicks in Google SERPs. We have nearly 20 years experience optimising elements and metadata.

PART 4

We Carry Out Internal Link Optimisation & Website Architecture Optimisation

We always start with a review of your current website information architecture. We optimise internal anchor text and internal navigation systems to ensure your navigation system gives Google as much context about your pages as possible.

We use keyword mapping principles to map important keywords to important pages on your site that can rank against the competition. We aim to identify and remove doorway pages and improve the pages that remain.

PART 5

We Carry Out Schema Implementation & Local Business Optimisation Services

We always start with a review of your current website visibility in local search engine results pages and your current schema and rich markup implementation.

After that review, we tailor your website schema and other important information to your business in a way that exactly meets Google’s quality guidelines to ensure your web content ranks as well as it should in SERPs (Search Engine Results Pages)

PART 6

In part 6 of the process, we submit costs for the following areas, if agreed that they should be prioritised:

We Can Provide Website Promotion and Link Building packages

We always start with a review of your current website promotion techniques. Some of the techniques you use may have to come to an end.

We can advise on areas of sponsored web marketing that will have a realistic ROI for your business and could have a positive impact on SEO:

  • Google Adwords PPC management
  • Twitter ads management
  • Linkedin ads management
  • Facebook ads management
  • Link building and outreach management

A sensible approach to organic web marketing is to have professionals write your web copy in 2018, and have a marketing person with expertise and invested in your company to spearhead content creation on the site that users can share. Such a person should come from within your organisation, who we can assist.

Link building should focus on high-quality marketing if you want to stay within Google’s guidelines. We analyse your niche to look for high-quality links, and hunt for (for example) any previous competitor strategy that worked well and that could be emulated in 2018 to bring success to your SEO efforts.

We Provide Content Quality Optimisation and New Page Creation Services

We always start with a review of your current website content quality. Some of the techniques you use may have to come to an end. We reduce unnecessary keyword stuffing and get you focused on creating content with a purpose for users, not just search engines.

We can advise on areas of content marketing that will have a realistic ROI for your business.

We specialise in:

  • web page content reclamation and reusing your current website content in a more optimal fashion to get the most out of your SEO campaign
  • web page content cleaning and content creation services for very large sites with sometimes hundreds of thousands or millions of pages

We Provide Website Backlink Disavow and Link Cleaning Services

We always start with a review of your current backlink profile. Some of the techniques you used in the past may indeed be hampering your rankings today. It is always worth reviewing the links that point to your site from other sites and categorising your links in a way so you can make a determination whether it would be better to disavow old SEO attempts and start afresh.

We have helped many businesses over the years lift a Google manual action for unnatural links. If your site has a Google manual action for these types of links, a disavow and link clean-up attempt is usually the only practical way of lifting the penalty.

The length of time that this critical task will take is naturally dependant on the number of backlinks that you have and the type of links that you have pointing to your site that need to be checked.

We Can Create New Tools or Functionality On Your Site

Once we have reviewed your competition, it may be prudent to build better functionality on your site in the way of a better conversion tool.

We can plan, design and produce website tools to meet user intentions and keep them satisfied and returning to your website (which in itself thought to be one of the hundreds of Google ranking factors in 2018).

We Provide Ongoing Optimisation Tweaks

As part of an SEO program, we react to changes in Google that may provide opportunities for you. For instance, if Google changes meta description lengths, we may refocus on such an element of your site to maximise the effectiveness of the campaign.

How We Price Paid Weekly or Monthly SEO Campaigns

Many customers ask us to manage a weekly, monthly or yearly SEO project budget, say for £1,000 pounds a month, and we can do this.

To price an SEO project exactly, we need to:

  • Know your website
  • Understand your project aims
  • Understand the website history

…and then we submit a proposal to you.

EXAMPLE: If you have a monthly budget you want to spend on SEO, we can submit an initial 3 month SEO campaign based on your budget. If you need that work completed faster, we can tailor a service to a weekly budget that fits your business aims.

OFTEN – clients purchase an SEO audit for their site, and then we move to deploy an SEO campaign based on the priorities that our professional SEO audit uncovers.

Use the form below to inquire about prices and timescales for any service.

We create a bespoke package tailored to your website and your budget:

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  • SEO Audit

    The first sensible step in any SEO campaign is to fully audit the current state of things on your website. We identify any technical or quality issues that may be hampering your sites ability to rank where it could in Google. We can then lay down a campaign plan that sees us focusing on the most important elements on your site to get the most return on your investment with us. You can get us started right away by purchasing an audit and receiving it within 5 working days.

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