How to do an seo audit quickly and simply with SEMRush.
DYK: Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings
Moz has a good video on the Google organic quality score theory. You should watch it. It goes into a lot of stuff I (and others) have been blogging for the last few years, and some of it is relevant to the audits I produce, an example of which you can see here (Alert! 2mb in […]
The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.
There is no penalty for ‘duplicate content’ on your website, but Google doesn’t want to rank your ‘copied content’ above the original, either. TLDR – Create unique and original content for your web pages in 2017. In this article, I include references and a link to the latest ‘Google Quality Evaluators Guidelines’ published on March 14, 2017.
I recently had cause to revisit the ever-expanding Google Webmaster Guidelines documentation. Here is a list of documents you should be aware of if you do SEO in the UK.
Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Or how to do it in 2017? Or which tools to use? This post is a guide for beginners.
RESEARCH: I do a lot of analysis. Here is a list of the top universities in the UK ranked by how well they perform in Google organic search engine results pages (SERPs) on google.co.uk. Basically – how well the respective university sites perform in Google ‘using’ SEO (search engine optimisation). It is no surprise Google […]