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Link Building Tips: A simple guide to link building in 2020 for beginners.
How to optimise internal links on your website. Some notes on how I think about a website structure, and optimise it for SEO success.
My notes on using the rel=nofollow attribute. Search engines like Google, ask that you adequately provide machine-readable disclosure and add the ‘Re=Nofollow’ attribute to ANY paid links on your site or any paid links you BUY that point TO your site.
John Mueller from Google gave us all some tips on what Google expects to see from e-commerce sites they rank in their index. The question is; what to do with “out of stock” pages? We have 3 scenarios with out of stock pages: the product is permanently out of stock and never going to be in […]
Lots of websites struggle to get Google to crawl and index their entire website. Here is a guide for beginners on how you begin to work that out.
Here are some notes I keep on ‘301 redirects’ for beginners.
These are some of my notes for publishing content that will earn high positions in Google.
There are a lot of tools that use keyword density of a page as a sort of ranking metric. Here are my notes on this aspect of SEO.
Ranking in Google these days is more to do with RELEVANCE, REPUTATION and POPULARITY than meta tag optimisation, but meta tags, when used properly can still be useful in a number of areas out with just ranking pages. Here’s some notes I keep updated…
Ranking in the UK Google in 2020 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here’s some notes I have been keeping…
Is your site prepared for Google’s ‘mobile-first’ index? Here are some notes I have on these search engine rankings changes.
It is important to check that users can enjoy your website using a variety of devices.
There is no penalty for ‘duplicate content’ on your website, but Google doesn’t want to rank your ‘copied content’ above the original, either. TLDR – Create unique and original content for your web pages in 2020. In this article, I include references and a link to the latest ‘Google Quality Evaluators Guidelines’.
I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]
The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.
I recently had cause to revisit the ever-expanding Google Webmaster Guidelines documentation. Here is a list of documents you should be aware of if you do SEO in the UK.
My notes on unnatural links, negative SEO and the disavow tool. There are 2 main types of unnatural links. Links you made yourself, and the links you didn’t. If you didn’t make any of the links then you probably don’t need to worry about manual actions for unnatural links, and you very probably don’t need to ever worry about the disavow tool. If you have a manual action for “a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages” then you will very probably need to use the disavow tool to clean up the links you commissioned or made yourself.
I’ve used Wordpress for my CMS for over ten years. Here a repository of my Wordpress SEO tips, updated in 2020. I keep this article updated.
Disclosure: “This article is personal opinion of research based on my experience of almost 20 years. There is no third party advertising on this page or monetised links of any sort. External links to third party sites are moderated by me.” Shaun Anderson, Hobo Replacing something that’s genuine, aged and valuable with something similar but […]
SEO Friendly URLs (or search engine friendly URLs) are clean, relevant and easy to understand addresses of pages on your website – and the destination you see in the browser address bar on most modern browsers. Table of Contents Does Google Count Keywords In The URL As A Ranking Signal? “QUOTE: I believe that is a very small ranking factor.” […]
John Mueller gave a recent presentation (in the above video) on how to use a robots.txt file. My friend Sebastian was also nice enough to help me create an idiot’s guide to Robots.txt. Q&A below: Well, the “idiot’s version” will lack interesting details, but it will get you started. Robots.txt is a plain text file. You must […]
Unless you REALLY know what you are doing and why you are doing it…. don’t use frames to design your website. If possible, avoid using frames. Some people have difficulty navigating within frames, either because the frames are confusing or because the software they are using simply cannot read frames. When using frames, always offer […]
Why Should I Submit My Website to Google, Yahoo And Bing? Getting listed on Google and the other popular search engines is one of the most effective ways of directing free (or more accurately unpaid), targeted traffic to your website. Organic traffic is still the most valuable traffic in the world, in 2020, with search engines […]