There is no penalty for ‘duplicate content’ on your website, but Google doesn’t want to rank your ‘copied content’ above the original, either. TLDR – Create unique and original content for your web pages in 2017. In this article, I include references and a link to the latest ‘Google Quality Evaluators Guidelines’ published on March 14, 2017.
I recently had cause to revisit the ever-expanding Google Webmaster Guidelines documentation. Here is a list of documents you should be aware of if you do SEO in the UK.
Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Or how to do it in 2017? Or which tools to use? This post is a guide for beginners.
Is your site prepared for Google’s ‘mobile-first’ index? Here are some notes I have on these search engine rankings changes.
Is Google censoring autocomplete suggestions for Hillary Clinton?
Part 2: Does Google Count Anchor Text In Internal Links? Bonus – A Theory About How A ‘Quality Metric’ Might Be Used By Google
ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. WAIT for the series to END so you can make a more […]