SEO Blog


How Fast Should A Website Load?


The mobile version of a website should ideally load in under 3 seconds and the faster the better. A VERY SLOW SITE can be a NEGATIVE Ranking factor. There is no set threshold or speed score to meet, just to make your page as fast as possible

Read More

How To Deal With Unnatural Links, Manual Actions & Negative SEO


There are 2 main types of unnatural links. Links you made yourself and the links you didn’t. If you didn’t make any of the links then you don’t need to worry about manual actions for unnatural links, and you very probably don’t need to ever use the disavow tool.

Read More

Professional SEO Tutorial: Learn How To SEO A Website


Add high-quality 100% unique content to your site. Create pages where the main purpose of the page is given priority. Get rid of annoying ads and pop-ups (especially on mobile). Register your website with Google Search Console. Optimise your website core web vitals. Have a responsive design.

Read More

Professional Link Building: How To Build Links To Your Website


Link building is the process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google. Self-made links are unnatural.  Google penalises unnatural links.

Read More

How To SEO Internal Links


Ensure all pages on your site are linked to from other pages on your site. Keep internal navigation simple, consistent and clear. Do not keyword stuff internal anchor text. Do not use rel=nofollow on internal links. Do not link to low-quality pages on your site or off-site. Fix broken links on your site.

Read More

When Should I Use Nofollow Links?


Google recommends we ‘qualify outbound links’ using the link attribute ‘nofollow’: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links. Use nofollow on widgets, themes and infographic links. Don’t use nofollow on every external link on your website. Don’t use nofollow on internal links.

Read More

How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages


Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation.

Read More

Google Advice; How To Deal With Out Of Stock Items


Return a 404 if the product is permanently out of stock. Return a 200 if the product is temporarily out of stock. Return a 301 to equivalent content if the product is expired but you have reason to preserve SEO Benefits.

Read More

How To Get Google To Crawl and Index Your Website Fully


Make sure Google can crawl your website, index and rank all your primary pages by only serving Googlebot high-quality, user friendly and fast loading pages to index.

Read More

How To Change Domain Names & Keep Rankings in Google


You can keep your rankings your old site has earned and transfer them to your new site when you migrate from one domain to another. Sometimes this can be complicated, sometimes not.

Read More

SEO Copywriting: How To Make SEO Friendly Content


SEO copywriting is the art of writing high-quality content for search engines on-page in copy, in page titles, meta descriptions, SERP snippets and SERP featured snippets. It is not about keyword stuffing text.

Read More

What Is The Best Keyword Density For Search Engines?


Many SEO experts have agreed for over a decade there is no single best keyword density to rank high in Google or Bing. Optimal keyword density differs from page to page, phrase to phrase. Write naturally and include the keyword phrase once or twice on-page. Avoid demotion in Google by avoiding repeating keyword phrases in text content. Focus on creating high-quality engaging content instead.

Read More

How To SEO H1 to H6 HTML Headings Elements


Heading tags have influence when it comes to ranking in Google. Though it doesn’t matter to Google, I stick to one ‘H1’ on the page and use headings ‘H2’, ‘H3′ were appropriate. Keep headings in order. Avoid using headings for design elements. Write naturally with keywords in Headings if relevant. Avoid keyword stuffing.

Read More

How To SEO Meta Tags For Google & Other Search Engines


Keep page title tags to 12 words and under 60 characters. Include keyword phrase. Use 50-word meta descriptions with short sentences. Avoid repetition. Be succinct. Do not keyword stuff. Summarise the page. Make meta tags unique to the page. Review and optimise your SERP snippet.

Read More

How To SEO Page Title Tags For Google


Maximise usability across devices with a short concise title element of up to 60 characters. Expect Google to count up to 12 words max in a title. Use only one title per page. Google confirmed it combines multiple titles into one. Include your keyword phrase once. Avoid Keyword Stuffing.

Read More

What Are The Best Screen Sizes For Responsive Web Design?


There’s no one best screen size to design for. Websites should transform responsively and fast at all screen resolutions on different browsers and platforms. Accessible. Mobile-friendly. Design for your audience, first. Design from 360×640 through 1920×1080.

Read More

What Browsers Should You Test Your Website With?


Check how your site performs on the most popular mobile, desktop and tablet internet browsers: Chrome, Safari, Firefox, Samsung Internet, UC Browser, Opera, IE, Edge

Read More

How To Fix A Duplicate Content SEO ‘Penalty’ In Google


Only add unique hand-written content to your web pages. Don’t add content to your pages that is found verbatim on other pages on the web. Do not ‘spin’ text on pages on your site. Don’t create thin-pages with little value add to users. Implement the rel=”canonical” link element on all pages.

Read More

Google Ranking Factors & Quality Rating Criteria


For students of SEO, a collection of my notes on potential Google ranking factors and quality rating signals.

Read More

Follow Search Engine Webmaster Guidelines (Google & Bing)


The most popular search engines in the world like Google and Bing have webmaster guidelines for us to follow. If you do not follow these recommendations, you will not rank high for long in any of their free listings.

Read More

What Are The Best SEO Tools For Beginners To Use?


You don’t need many tools to do SEO. Here’s my list of the best seo tools for beginners: 1. Screaming Frog SEO Spider; 2. Clicky Web Analytics; 3. Proranktracker; 4. SEMrush; 5. Google Search Console; 6. Pagespeed Insights; 7. Redirect Path; 8. Majestic; 9. Answer The Public; 10. Google Analytics.

Read More

How Many Words In ALT Text For Google?


Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query.

Read More

Are Keywords In URLS A Ranking Factor in Google?


Keywords in URLS are a tiny ranking factor and user-friendly. Keep under 50 characters to display fully on desktop search. Long URLS are truncated. I use them on new sites. I avoid changing URLs on an otherwise perfectly functional website.

Read More

How To Blog For Google SEO Benefits


How do you run a blog to get the most SEO benefit? I explore the basics of it in this blogging guide for beginners.

Read More

How To Get Started In Social Media in 4 Steps


1. Figure Out What You Want To Get Out Of Social Media. 2. Create Your Profiles. 3. Learn The Community Rules. 4. Become An Active Part Of That Community. Enjoy It.

Read More

How To Increase Google Pagerank?


Google probably uses an updated version of Pagerank like the reasonable surfer and Trusted Seeds approach. Pagerank is a measure of the popularity of a resource on the web. The simple, most practical answer to increasing Google Pagerank is to get prominent, natural links on authoritative websites in your niche.

Read More

What To Put In A Robots.txt File


A robots.txt file is a file on your webserver used to control bots like Googlebot, Google’s web crawler. You can use it to block Google and Bing from crawling parts of your site.

Read More

Does Google Prefer Valid HTML For SEO?


No. While Google recommends we use W3C validation, Google doesn’t rank valid html and css pages above invalid pages. If Google can crawl and render a page Google will rank the page appropriately based on how relevant it is to the query. Invalid HTML can on the other hand can cause search engines problems.

Read More

Don’t Use Website Frames To Design & Build Your Site


If you are serious about organic search engine optimisation, forget about using, or optimising frames and read up on the latest guidelines for SEO.

Read More

Web Accessibility; How To Design Websites For Blindness, Deaf, Disability & Dyslexia


How to design your website for users with disabilities.

Read More

How To Submit A Site To Search Engines Like Google & Bing


You don’t pay to get into any of the big search engines natural (free or organic) listings. Google has ways of submitting your web pages directly to their index. Most search engines do.

Read More

Top Rankings! How To Get To Number 1 On Google Using SEO


To get a number 1 ranking in Google you will need: High-quality, unique, prominent and relevant content. High-quality prominent natural links from other websites. A fast, responsive, easy-to-edit mobile friendly website. To follow Google Webmaster SEO Quality Guidelines. A good website reputation.

Read More

Shaun Anderson


I am an SEO Consultant in the UK, specialising in Google SEO for businesses of any size and shape.

Read More