How Fast Should A Website Load in 2020?


Some notes I keep updated on site speed and how it affects your website rankings in Google.

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How To Deal With Unnatural Links & Manual Actions Using The Disavow Tool


If you have a manual action for “a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages” then you will very probably need to use the disavow tool to clean up the links you commissioned or made yourself.

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SEO Tutorial For Beginners in 2020


Find out how to SEO your website in 2020 in compliance with Google Webmaster Guidelines with advice and recommendations from Google spokespeople.

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Link Building: How To Build Links To Your Website in 2020


Link Building Tips: A simple guide to link building in 2020 for beginners.

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Internal Link Building: How To Optimise A Website Using Internal Links


How to optimise internal links on your website. Some notes on how I think about a website structure, and optimise it for SEO success.

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What You Need To Know About Rel Nofollow Links, Google & The Law


My notes on using the rel=nofollow attribute. Search engines like Google, ask that you adequately provide machine-readable disclosure and add the ‘Re=Nofollow’ attribute to ANY paid links on your site or any paid links you BUY that point TO your site.

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How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages


Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation in 2020.

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How To Handle Out Of Stock Product Pages on An Ecommerce Shop For SEO Benefits


John Mueller from Google gave us all some tips on what Google expects to see from e-commerce sites they rank in their index. The question is; what to do with “out of stock” pages? We have 3 scenarios with out of stock pages: the product is permanently out of stock and never going to be in […]

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How To Get Google To Crawl and Index Your Website Fully


Lots of websites struggle to get Google to crawl and index their entire website. Here is a guide for beginners on how you begin to work that out.

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How To Change Domain Names & Keep Rankings in Google With 301 Redirects


Here are some notes I keep on ‘301 redirects’ for beginners.

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How To Make SEO-Friendly Web Copy & Create High Quality Pages For Google in 2020


These are some of my notes for publishing content that will earn high positions in Google.

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What Is The IDEAL Keyword Density Percentage To Improve Rankings in Google in 2020?


There are a lot of tools that use keyword density of a page as a sort of ranking metric. Here are my notes on this aspect of SEO.

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How To Use H1-H6 HTML Elements Properly


I’ve edited a lot of HTML Headings in the last 15 years! Here are some notes and observations on optimising H1-H6 heading elements for your web page. Most of my observations are highly relevant to Google.co.uk.

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How To SEO Meta Tags For Google & Other Search Engines in 2020


Ranking in Google these days is more to do with RELEVANCE, REPUTATION and POPULARITY than meta tag optimisation, but meta tags, when used properly can still be useful in a number of areas out with just ranking pages. Here’s some notes I keep updated…

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How To Write Page Titles For Google & Other Search Engines in 2020


Ranking in the UK Google in 2020 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here’s some notes I have been keeping…

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What Is The Best Screen Size To Design For in 2020?


Is your site prepared for Google’s ‘mobile-first’ index? Here are some notes I have on these search engine rankings changes.

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Check How Your Website Looks To Google & In Different Versions Of Browsers, Too.


It is important to check that users can enjoy your website using a variety of devices.

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Duplicate Content SEO Advice From Google in 2020


There is no penalty for ‘duplicate content’ on your website, but Google doesn’t want to rank your ‘copied content’ above the original, either. TLDR – Create unique and original content for your web pages in 2020. In this article, I include references and a link to the latest ‘Google Quality Evaluators Guidelines’.

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Google Ranking Factors & Quality Rating Criteria in 2020


I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]

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Google Search Quality Rating Guidelines


The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.

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The Top 61 Official Google Webmaster Guidelines Documents To Know In 2020


I recently had cause to revisit the ever-expanding Google Webmaster Guidelines documentation. Here is a list of documents you should be aware of if you do SEO in the UK.

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How Many Words In ALT Text For Google?


Here are some observations I’ve made (looking at Google.co.uk) and research I have picked up along the way about optimising ALT Attribute Text.

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WordPress SEO Guide: How To Optimise Your Blog For Google


I’ve used Wordpress for my CMS for over ten years. Here a repository of my Wordpress SEO tips, updated in 2020. I keep this article updated.

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How To Get To Number 1 On Google in 2020 Without Breaking The Rules


Disclosure: “This article is personal opinion of research based on my experience of almost 20 years. There is no third party advertising on this page or monetised links of any sort. External links to third party sites are moderated by me.” Shaun Anderson, Hobo Replacing something that’s genuine, aged and valuable with something similar but […]

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How To Blog For Google SEO Benefits in 2020


How do you run a blog to get the most SEO benefit? I explore the basics of it in this blogging guide for beginners.

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Does Google Count Keywords in SEO Friendly URLs As A Ranking Signal?


SEO Friendly URLs (or search engine friendly URLs) are clean, relevant and easy to understand addresses of pages on your website – and the destination you see in the browser address bar on most modern browsers. Table of Contents Does Google Count Keywords In The URL As A Ranking Signal? “QUOTE: I believe that is a very small ranking factor.” […]

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SEO: Robots.txt Files A Beginners Guide


John Mueller gave a recent presentation (in the above video) on how to use a robots.txt file. My friend Sebastian was also nice enough to help me create an idiot’s guide to Robots.txt. Q&A below: Well, the “idiot’s version” will lack interesting details, but it will get you started. Robots.txt is a plain text file. You must […]

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Website Frames – Don’t Use Frames To Design & Build Your Site


Unless you REALLY know what you are doing and why you are doing it…. don’t use frames to design your website. If possible, avoid using frames. Some people have difficulty navigating within frames, either because the frames are confusing or because the software they are using simply cannot read frames. When using frames, always offer […]

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How To Submit A Site To Search Engines Like Google, Bing & Yahoo


Why Should I Submit My Website to Google, Yahoo And Bing? Getting listed on Google and the other popular search engines is one of the most effective ways of directing free (or more accurately unpaid), targeted traffic to your website. Organic traffic is still the most valuable traffic in the world, in 2020, with search engines […]

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Google SEO Test – Does Google Prefer Valid HTML & CSS?


What does Website Accessibility have to do with SEO? Valid code is a sign of a web developer who has a passion for web accessibility, usability and good design – with an attention to detail, and a pride in their work. A site built to standards is often easier to access using many devices. The […]

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