How fast should a website load? “There have been studies by Akamai who found that two seconds is actually the threshold for e-commerce site acceptability. Meaning that that’s what users like to shop with. At Google, we aim for under a half second.” Maile Ohye, Google.
There are 2 main types of unnatural links. Links you made yourself and the links you didn’t. If you didn’t make any of the links then you don’t need to worry about manual actions for unnatural links, and you very probably don’t need to ever use the disavow tool.
The process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google. Self-made links are unnatural. Google penalises unnatural links.
Ensure all pages on your site are linked to from other pages on your site. Keep internal navigation simple, consistent and clear. Do not keyword stuff internal anchor text. Do not use rel=nofollow on internal links. Do not link to low-quality pages on your site or off-site. Fix broken links on your site.
Google recommends we ‘qualify outbound links’ using the link attribute ‘nofollow’: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links. Use nofollow on widgets, themes and infographic links. Don’t use nofollow on every external link on your website. Don’t use nofollow on internal links.
Return a 404 if the product is permanently out of stock. Return a 200 if the product is temporarily out of stock. Return a 301 to equivalent content if the product is expired but you have reason to preserve SEO Benefits.
Make sure Google can crawl your website, index and rank all your primary pages by only serving Googlebot high-quality, user friendly and fast loading pages to index.
You can keep your rankings your old site has earned and transfer them to your new site when you migrate from one domain to another. Sometimes this can be complicated, sometimes not.
SEO copywriting is the art of writing high-quality content for search engines on-page in copy, in page titles, meta descriptions, SERP snippets and SERP featured snippets. It is not about keyword stuffing text.
Many SEO experts have agreed for over a decade there is no single best keyword density to rank high in Google or Bing. Optimal keyword density differs from page to page, phrase to phrase. Write naturally and include the keyword phrase once or twice on-page. Avoid demotion in Google by avoiding repeating keyword phrases in text content. Focus on creating high-quality engaging content instead.
Heading tags have influence when it comes to ranking in Google. Though it doesn’t matter to Google, I stick to one ‘H1’ on the page and use headings ‘H2’, ‘H3′ were appropriate. Keep headings in order. Avoid using headings for design elements. Write naturally with keywords in Headings if relevant. Avoid keyword stuffing.
Keep page title tags to 12 words and under 60 characters. Include keyword phrase. Use 50-word meta descriptions with short sentences. Avoid repetition. Be succinct. Do not keyword stuff. Summarise the page. Make meta tags unique to the page. Review and optimise your SERP snippet.
Maximise usability across devices with a short concise title element of up to 60 characters. Expect Google to count up to 12 words max in a title. Use only one title per page. Google confirmed it combines multiple titles into one. Include your keyword phrase once. Avoid Keyword Stuffing.
There’s no one best screen size to design for. Websites should transform responsively and fast at all screen resolutions on different browsers and platforms. Accessible. Mobile-friendly. Design for your audience, first. Design from 360×640 through 1920×1080.
Only add unique hand-written content to your web pages. Don’t add content to your pages that is found verbatim on other pages on the web. Do not ‘spin’ text on pages on your site. Don’t create thin-pages with little value add to users. Implement the rel=”canonical” link element on all pages.
The most popular search engines in the world like Google and Bing have webmaster guidelines for us to follow. If you do not follow these recommendations, you will not rank high for long in any of their free listings.
You don’t need many tools to do SEO. Here’s my list of the best seo tools for beginners: 1. Screaming Frog SEO Spider; 2. Clicky Web Analytics; 3. Proranktracker; 4. SEMrush; 5. Google Search Console; 6. Pagespeed Insights; 7. Redirect Path; 8. Majestic; 9. Answer The Public; 10. Google Analytics.
Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query.
Keywords in URLS are a tiny ranking factor and user-friendly. Keep under 50 characters to display fully on desktop search. Long URLS are truncated. I use them on new sites. I avoid changing URLs on an otherwise perfectly functional website.
Google probably uses an updated version of Pagerank like the reasonable surfer and Trusted Seeds approach. Pagerank is a measure of the popularity of a resource on the web. The simple, most practical answer to increasing Google Pagerank is to get prominent, natural links on authoritative websites in your niche.
No. While Google recommends we use W3C validation, Google doesn’t rank valid html and css pages above invalid pages. If Google can crawl and render a page Google will rank the page appropriately based on how relevant it is to the query. Invalid HTML can on the other hand can cause search engines problems.
If you are serious about organic search engine optimisation, forget about using, or optimising frames and read up on the latest guidelines for SEO.
How to design your website for users with disabilities.
You don’t pay to get into any of the big search engines natural (free or organic) listings. Google has ways of submitting your web pages directly to their index. Most search engines do.
You’ll need: To follow Google Webmaster SEO Quality Guidelines. A website reputation for publishing original, useful and relevant content. A satisfying user-friendly page experience for visitors from search. A fast, responsive, easy-to-edit mobile-friendly website. A sensible user-friendly website architecture. High-quality prominent natural links from other websites.