SEO Blog


The Effect Of Optimising Multiple Pages On A Site For Very Similar Keyword Phrases


This is the first post in a new series of posts I have scheduled I am calling: The Effect Of series. QUOTE: “If you duplicate text across pages then that’s duplicate text. It doesn’t mean the pages are bad, it’s just that the text is duplicated, and we’d have to pick one of those pages to […]

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How fast should a website load in 2021?


How fast should a website load? “There have been studies by Akamai who found that two seconds is actually the threshold for e-commerce site acceptability. Meaning that that’s what users like to shop with. At Google, we aim for under a half second.” Maile Ohye, Google.

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What Are The Best SEO Tools For Beginners To Use?


You don’t need many tools to do SEO. Here’s my list of the best seo tools for beginners: 1. Screaming Frog SEO Spider; 2. Clicky Web Analytics; 3. Proranktracker; 4. SEMrush; 5. Google Search Console; 6. Pagespeed Insights; 7. Redirect Path; 8. Majestic; 9. Answer The Public; 10. Google Analytics.

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SEO Tutorial; A Beginner’s Guide (In-Depth)


QUOTE: “Hobo Web: This is by far the most complete free SEO tutorial for beginners I can find online.” Mathew Woodward, SEO Blogger.

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SEMRush Free Trial For 7 Days


Disclosure: “I am an affiliate of SEMRush. This post is opinion. There are affiliate links on this page where I would make a commission if you were to buy the product. The content is my own and not sponsored. External links to third party sites are moderated by me. Links to internal pages promote my […]

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Audit Your Own Site


QUOTE: “We’ve been working with HOBO for around 2 years now, and in that time the performance of our site has gone from strength to strength – considerably outstripping our expectations. They have provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in suggesting new tactics and strategies […]

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How To Deal With Unnatural Links & Google Manual Actions


There are 2 main types of unnatural links. Links you made yourself and the links you didn’t. If you didn’t make any of the links then you don’t need to worry about manual actions for unnatural links, and you very probably don’t need to ever use the disavow tool.

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Professional Link Building: How To Build Links To Your Website


The process of earning links on other websites. Earned natural links directly improve the reputation of a website and where it ranks in Google. Self-made links are unnatural.  Google penalises unnatural links.

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Internal Linking Best Practice: Keep Navigation Simple


Ensure all pages on your site are linked to from other pages on your site. Keep internal navigation simple, consistent and clear. Do not keyword stuff internal anchor text. Do not use rel=nofollow on internal links. Do not link to low-quality pages on your site or off-site. Fix broken links on your site.

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Google Advice: Best Practices For Nofollow Links


Google recommends we ‘qualify outbound links’ using the link attribute ‘nofollow’: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links. Use nofollow on widgets, themes and infographic links. Don’t use nofollow on every external link on your website. Don’t use nofollow on internal links.

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How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages


Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation.

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Google Advice; How To Deal With Out Of Stock Items


Return a 404 if the product is permanently out of stock. Return a 200 if the product is temporarily out of stock. Return a 301 to equivalent content if the product is expired but you have reason to preserve SEO Benefits.

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How To Get Google To Crawl and Index Your Website Fully


Make sure Google can crawl your website, index and rank all your primary pages by only serving Googlebot high-quality, user friendly and fast loading pages to index.

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How to change domain names & keep rankings in Google in 2021


You can keep your rankings your old site has earned and transfer them to your new site when you migrate from one domain to another. Sometimes this can be complicated, sometimes not.

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Create Unique Content That Satisfies Users To Rank In Search Engines


SEO copywriting is the art of writing high-quality content for search engines on-page in copy, in page titles, meta descriptions, SERP snippets and SERP featured snippets. It is not about keyword stuffing text.

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What Is The IDEAL Keyword Density Percentage For SEO


Many SEO experts have agreed for over a decade there is no single best keyword density to rank high in Google or Bing. Optimal keyword density differs from page to page, phrase to phrase. Write naturally and include the keyword phrase once or twice on-page. Avoid demotion in Google by avoiding repeating keyword phrases in text content. Focus on creating high-quality engaging content instead.

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What Is Keyword Stuffing (Irrelevant Keywords)?


QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017

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How to use headings tags for SEO


Heading tags have influence when it comes to ranking in Google. Though it doesn’t matter to Google, I stick to one ‘H1’ on the page and use headings ‘H2’, ‘H3′ were appropriate. Keep headings in order. Avoid using headings for design elements. Write naturally with keywords in Headings if relevant. Avoid keyword stuffing.

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Meta Tags: Best Practices For Meta Description & Meta Keywords


Keep page title tags to 12 words and under 60 characters. Include keyword phrase. Use 50-word meta descriptions with short sentences. Avoid repetition. Be succinct. Do not keyword stuff. Summarise the page. Make meta tags unique to the page. Review and optimise your SERP snippet.

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Title Tag SEO


Maximise usability across devices with a short concise title element of up to 60 characters. Expect Google to count up to 12 words max in a title. Use only one title per page. Google confirmed it combines multiple titles into one. Include your keyword phrase once. Avoid Keyword Stuffing.

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What Are The Best Screen Sizes For Responsive Web Design?


There’s no one best screen size to design for. Websites should transform responsively and fast at all screen resolutions on different browsers and platforms. Accessible. Mobile-friendly. Design for your audience, first. Design from 360×640 through 1920×1080.

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What Browsers Should You Test Your Website With?


Check how your site performs on the most popular mobile, desktop and tablet internet browsers: Chrome, Safari, Firefox, Samsung Internet, UC Browser, Opera, IE, Edge

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Duplicate Content SEO


Only add unique hand-written content to your web pages. Don’t add content to your pages that is found verbatim on other pages on the web. Do not ‘spin’ text on pages on your site. Don’t create thin-pages with little value add to users. Implement the rel=”canonical” link element on all pages.

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Google Ranking Factors & Quality Rating Criteria


For students of SEO, a collection of my notes on potential Google ranking factors and quality rating signals.

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Follow Search Engine Webmaster Guidelines (Google & Bing)


The most popular search engines in the world like Google and Bing have webmaster guidelines for us to follow. If you do not follow these recommendations, you will not rank high for long in any of their free listings.

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Alt Text SEO


Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query.

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Are Keywords In URLS A Ranking Factor in Google?


Keywords in URLS are a tiny ranking factor and user-friendly. Keep under 50 characters to display fully on desktop search. Long URLS are truncated. I use them on new sites. I avoid changing URLs on an otherwise perfectly functional website.

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Blogging Strategy


How do you run a blog to get the most SEO benefit? I explore the basics of it in this blogging guide for beginners.

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How To Get Started In Social Media in 4 Steps


1. Figure Out What You Want To Get Out Of Social Media. 2. Create Your Profiles. 3. Learn The Community Rules. 4. Become An Active Part Of That Community. Enjoy It.

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How To Increase Google Pagerank?


Google probably uses an updated version of Pagerank like the reasonable surfer and Trusted Seeds approach. Pagerank is a measure of the popularity of a resource on the web. The simple, most practical answer to increasing Google Pagerank is to get prominent, natural links on authoritative websites in your niche.

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Robots.txt Best Practices For Beginners


A robots.txt file is a file on your webserver used to control bots like Googlebot, Google’s web crawler. You can use it to block Google and Bing from crawling parts of your site.

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Does Google Prefer Valid HTML?


No. While Google recommends we use W3C validation, Google doesn’t rank valid html and css pages above invalid pages. If Google can crawl and render a page Google will rank the page appropriately based on how relevant it is to the query. Invalid HTML can on the other hand can cause search engines problems.

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Don’t Use Website Frames To Design & Build Your Site


If you are serious about organic search engine optimisation, forget about using, or optimising frames and read up on the latest guidelines for SEO.

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