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Audit Your Own Site

QUOTE: “We’ve been working with HOBO for around 2 years now, and in that time the performance of our site has gone from strength to strength – considerably outstripping our expectations. They have provided timely, considered and expert advice which has always proved beneficial, and have also been proactive in suggesting new tactics and strategies … Read more

Categories SEO

How to do SEO in 2022

QUOTE: “Creating compelling and useful content will likely influence your website more than any of the other factors…” Google SEO Starter Guide, 2021 SEO (search engine optimisation) is modifications to a web page that help make a page more relevant to a query. Assuming you “only publish high-quality 100% unique content to your site” then … Read more

Categories SEO

Mobile SEO checklist

This paid-for SEO checklist in Google sheets is designed to be all website managers need to edit a mobile website to align with Google’s webmaster guidelines and so rank optimally in Google.

Categories SEO

Website migration SEO checklist

This is a website migration SEO checklist for in-house or outsourced website managers, designers, and developers to manage the migration process. The professional website migration SEO checklist is now available as part of the Hobo SEO Premium SEO checklist.

Categories SEO

Hotel SEO checklist for hotels and guest houses

This paid-for SEO checklist in Google sheets is designed to be all website managers need to edit a Hotel website to align with Google’s webmaster guidelines and so rank optimally in Google. Know that if you do not follow these guidelines, your website is demoted in Google search results.

Categories SEO

What is a nofollow link?

Google recommends you ‘qualify outbound links’ using the link attribute ‘nofollow’: Use rel=”sponsored” or rel=”nofollow” for paid links. Use rel=”ugc” or rel=”nofollow” for user generated content links. Use nofollow on widgets, themes and infographic links. Don’t use nofollow on every external link on your website. Don’t use nofollow on internal links.

What is the best keyword density percentage for SEO?

Many SEO experts have agreed for over a decade there is no single best keyword density to rank high in Google or Bing. Optimal keyword density differs from page to page, phrase to phrase. Write naturally and include the keyword phrase once or twice on-page. Avoid demotion in Google by avoiding repeating keyword phrases in text content. Focus on creating high-quality engaging content instead.

What Is Keyword Stuffing (Irrelevant Keywords)?

QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017

Categories SEO

Duplicate Content SEO

Only add unique hand-written content to your web pages. Don’t add content to your pages that is found verbatim on other pages on the web. Do not ‘spin’ text on pages on your site. Don’t create thin-pages with little value add to users. Implement the rel=”canonical” link element on all pages.

Why I Do SEO The Way I Do It

Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to … Read more

Categories SEO

How To Export More Than 5000 Rows in Google Analytics

You CAN NO LONGER display and export more than 5000 rows in Google Analytics. You used to be able to, using the hack I list below: When you select 5000 rows you will have a URL like this https://www.google.com/analytics/web/?hl=en-GB&pli=1#report/trafficsources-organic/a12346448w43910105p43958149/%3F_u.date00%3D20110101%26_u.date01%3D20130410%26explorer-table.plotKeys%3D%5B%5D%26explorer-table.rowStart%3D0%26explorer-table.rowCount%3D5000/ …once you could just change that last number from 5000 at the end of that URL … Read more

Google Analytics Cookies & EU Privacy Directive

Worried about the new EU Privacy directive, cookies and what it means for Google Analytics on your website? There’s been some new clarification from the UK Government. “We talked about cookies (how could we not?) but we didn’t get hung up on them – other relevant technologies e.g. HTML5 Local Storage and web beacons came up … Read more

Categories SEO

How to rank number one on Google

You’ll need: To follow Google Webmaster SEO Quality Guidelines. A website reputation for publishing original, useful and relevant content. A satisfying user-friendly page experience for visitors from search. A fast, responsive, easy-to-edit mobile-friendly website. A sensible user-friendly website architecture. High-quality prominent natural links from other websites.

Inverclyde MP David Cairns On Twitter

Politician & MP for Inverclyde David Cairns recently visited the Hobo offices for a few hours, and during that time I pointed out to him something called Twitter. Since then, I see him in my stream clearly engaging with folks via his Twitter account, so I asked him a few questions about Social Media’s impact … Read more

Blogging Strategy

How do you run a blog to get the most SEO benefit? I explore the basics of it in this blogging guide for beginners.

Categories SEO

Atlantis Google Earth Coordinates

Did Google find Atlantis? It’s being reported around the web today that Google Earth has found Atlantis :) Here’s the co-ordinates to find Atlantis with Google Earth; coordinates: 31 15’15.53N, 24 15’30.53W (600 miles west of Morocco, deep in the Atlantic Ocean) The man from the sun says yes but the man from Google says … Read more

Categories SEO

UK Government Access Keys Standard For Websites

Do not use access keys. The access key attribute, introduced in HTML4.0, is intended to provide keyboard shortcuts in that they provide an alternative form of navigation. This addition allows users with limited physical capabilities to navigate the organisation’s website more easily. There are some drawbacks with website access keys, for example: functionality depends on … Read more

Categories SEO

Does Google Prefer Valid HTML?

No. While Google recommends we use W3C validation, Google doesn’t rank valid html and css pages above invalid pages. If Google can crawl and render a page Google will rank the page appropriately based on how relevant it is to the query. Invalid HTML can on the other hand can cause search engines problems.

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