Shaun Anderson – SEO Consultant

Blog subscribers

Person: Shaun Anderson; Organisation: Hobo Web LTD;

I am Head of SEO at MBSA Marketing LTD and owner (and moderator) of this domain I am a UK SEO consultant (a Google search engine optimisation specialist), based in Greenock, near Glasgow in Scotland.

I practice and learn daily about SEO, user experience, conversion optimisation, web accessibility and link building. I have worked on hundreds of websites and managed hundreds of online marketing campaigns in many industries over almost 20 years.

I started working in an advertising agency in 1999, and thought up a dedicated website design division of the agency, in 2001/2, and, seeing Google as the future of advertising, went on to start this website in March 2006, and then went on to provide professional SEO audits and SEO services to clients.

Table of Contents

My Experience

I have been involved in developing websites and managing search engine marketing projects for;

  • news sites (with millions of pages)
  • universities
  • colleges
  • charities
  • corporates
  • small business
  • medium-sized businesses
  • enterprises
  • finance sites
  • well-known UK brands
  • cathedrals
  • NHS
  • lawyers/solicitors
  • automotive sites (with millions of pages)
  • e-commerce sites (with tens of thousands of pages)
  • dental practices
  • lawyer and solicitor practices
  • and many more…

My blog usually attracts over 100K to 150K visitors a month and has over 40K regular subscribers.

In April 2009, I published a ‘Beginners Guide To UK SEO‘ (updated in 2013, 2015, 2016 and 2018) which has been downloaded hundreds of thousands of times.

Google has sent this over 5 million users since I started blogging in 2007.

I have nearly 20 years experience online and specialise today in search engine optimisation for Google. Before I was obsessed with Google, SEO and link building, my passion was accessible website design – that is, designing websites that are accessible by all. In 2020, I am a UK SEO specialist.

I’m interested in web usability, user experience, conversion rate optimisation, and landing page SEO.

Things I’ve done:

  • Ranked N01 Best UK SEO Blog by Feedspot (2018)
  • Ranked N05 in “29 Awesome SEO Blogs to Follow in 2018 (Graded and Ranked)” by Ahrefs
  • Ranked page 1 in the UK for ‘SEO’, ‘Search engine optimisation’ and ‘link building’ for 4 years (and thousands of other terms)
  • My ‘white hat’ content strategy (for this website) made it to the front page of Reddit (May 2015)
  • Circa 300 endorsements on Linkedin for ‘SEO.’
  • Listed in the search for “The most influential individual in UK search marketing and SEO” by The Drum Magazine (2014)
  • Nominated for Best SEO Blog at 2012 UK Search Awards
  • Voted ‘Most Influential’ UK SEO 2010 in Industry Poll
  • Voted 60th Most Influential Marketer of 2009
  • Guest Presenter – Jim Boykin’s SEO Class 2008
  • Official Guest Speaker IWTC Irish Web Technology Conference 2008 (SEO)
  • Guest Speaker SECC Grow Your Own Business Conference 2008 (SEO)
  • Best Emerging Business – RUNNER-UP – Chamber Of Commerce Bees Knees Awards 2007 (with Hobo)
  • GOLD WINNER – SFEU Scottish Colleges Marketing Awards 2006 (for North Glasgow College) with former agency.
  • Scottish Finalist ‘SHELL LIVEWIRE’ 1998
  • FINALIST – Royal Bank of Scotland Marketing Challenge 1998
  • WINNER – PSYBT Princes Trust Inverclyde New Business Idea Awards 1997
  • REGISTERED MEMBER – RNIB’s Campaign for Good Web Design Supporter

Skill Set

Linkedin Endorsements

My Top ‘Skills’ has been voted thus by 3K+ Linkedin connections:

  1. SEO (circa 300 endorsements)
  2. SEM
  3. Web Marketing
  4. Online Marketing
  5. Website Development
  6. Online Advertising
  7. Organic Search
  8. Link Building
  9. Google Analytics
  10. Blogging

According to Linkedin (and voted by third parties), I also know about…

  • Web Development
  • Web Analytics
  • Marketing
  • PPC
  • Google Adwords
  • Keyword Research
  • Social Media Marketing
  • Conversion Optimization
  • Landing Page…
  • Digital Marketing
  • E-commerce
  • Blog Marketing
  • Search Advertising
  • CMS
  • Lead Generation
  • Content Marketing
  • Email Marketing
  • SMO
  • Google Webmaster Tools
  • Online Lead Generation
  • Affiliate Marketing
  • Website Promotion
  • SEO copywriting
  • Internet Strategy
  • Online Reputation…
  • Local Search
  • Search Engine Submission
  • Social Marketing
  • Mobile Marketing
  • Viral Marketing
  • Google Website Optimizer
  • SEO Copywriting

Main Focus

I am involved in a large community of individuals that learn and blog about Google SEO. As a result, I have been listed on about 500 Twitter Lists (although I tweet relatively rarely) and this website ranks for a lot of seo-related keywords:

I develop the organic marketing strategy for this site and at MBSA Marketing LTD, and part of that marketing strategy is based on the technical data I can gather and adherence to Google Webmaster Guidelines, where sensible.

I spend a lot of my time organising to collect that data and breaking down challenges in SEO, identifying markers in processes, and illustrating solutions to SEO problems my clients (and most sites have) so that my in-house coding team manager can turn that into the code for my in-house SEO platform.

The rest of my time is spent stress testing, beta-testing, and analysing data reports so that I can help clients prioritise which area to focus their resources on.

My Approach to SEO

I am a white hat SEO by necessity. I manage client websites in the same fashion as I manage the Hobo Web site. Essentially, that means following Google Webmaster recommendations to the letter, when the skills to do that are available, and being very specific about when and where to apply specific methods, and deploy chosen methods in the simplest way possible and as exactly as Google recommends it be done.

A way to interpret modern SEO is that Google demotes your site when it can detect anything unnatural about it, in any area, rather than promotes it. If Google trusts your site, and users like it, then you are in good shape.

As others fall you rise, so avoiding Google’s punishment algorithms is a good first step. I also proceed thinking Google is continually raising the ‘quality’ bar in every area. Low-quality link building is a good example: essential a few years ago, this is now too risky an investment to deploy for real businesses – not with the level of manual quality rating going on.

Google can demote you for user, operational, technical, content or backlink quality issues and that’s the stuff you need you identify and fix.

Outside of this technical exactness, I aim for, the theatre of conflict and opportunity is now ‘user satisfaction’ and ‘conversion optimisation’, for me, anyway, as opposed to ‘manipulation’ using outdated SEO techniques that we have trained an AI to identify.


I manage and write all the content for this Hobo website. As a result of blogging and activity in my industry, the Hobo site gets about 100,000 new organic visitors from Google every month.

SEO Toolset

The images regarding the Hobo site, above, are from my own tool set I have developed over the years. The aim is to help my team to help prioritise, manage, deploy and track an SEO campaign based on data analysis. I have taken what I have learned over nearly 20 years, and spent the last 4 years bringing it all together in one toolset, that combines manual work with automation and an aim to focus a site regeneration around building the high-quality website Google is demanding in some niches…. as this, I think the trend would indicate, hints at what is coming to every niche, in time.

I created my platform to help me focus a team on fixing important user satisfaction issues across a website, and what is measured gets actioned, so to speak.

Many aspects of SEO are technical and as such can be machine identified, so I automate everything I can so I can check hundreds, if not thousands of individual elements on a site in minutes, so that I can focus a client project on cleaning up in the right areas and ramping up the quality in other areas. For every problem I have encountered, I code a solution for it, so I can check it automatically next time on any site. I also programmatically check a site against common Google Webmaster Guidelines infractions or under-optimisation.

I have used my platform (which connects to many other API) to manage the Hobo site optimisation process over the last few years.

I write my notes about SEO on my blog, and it serves to promote our SEO services.

Here are some examples:

SEO (Search Engine Optimisation)

  1. What is SEO in 2020?
  2. TL;DR –  What Really Matters if you do SEO in 2020?
  3. What Are The Best SEO Tools for SEO in 2020?
  4. An Introduction to SEO
  5. Google Rankings Always Change
  6. ‘User Experience’ Does Matter
  7. TAKE NOTE: Google is Moving To A ‘Mobile First‘ Index in 2020
  8. NOTE: Google has a ‘Page-Heavy’ Penalty Algorithm
  9. NOTE: Google has an ‘Interstitial and Pop-Up‘ Penalty Algorithm
  10. What is the PURPOSE of your page?
  11. Ranking could be based on a ‘duration metric’
  12. Rankings could be based on a ‘duration performance score‘
  13. What Makes A Page Spam?
  14. If A Page Exists Only To Make Money, The Page Is Spam, to Google
  15. Doorway Pages
  16. What Does Google Classify As Doorway Pages?
  17. Main Content (MC) of a Page
  18. Supplementary Content (SC) on a Page
  19. The Importance of Unique Content For Your Website
  20. Balancing Conversions With Usability & User Satisfaction
  21. NOTE: User Experience Across Multiple Devices & Screen Resolutions
  22. NOTE: Which type of Adverts Annoys Users?
  23. How To Fix Issues Found In the Google Ad Experience Report
  24. What Does Google Mean By “Low-Quality“?
  25. Google Is Not Going To Rank Low-Quality Pages When It Has Better Options
  26. Quality Raters Do Not Directly Impact YOUR site
  27. Quality Bar – Always Rising – Always Relative?
  28. Ratings Can Be Relative
  29. Can Thin Content Still Rank In Google?
  30. What Are The High-Quality Characteristics of a Web Page?
  31. What Characteristics Do The Highest Quality Pages Exhibit?
  32. What Are The Low-Quality Signals Google Looks For?
  33. Pages Can Be Rated ‘Medium Quality’
  34. Google Quality Algorithm Updates
  35. What Is Google Panda?
  36. Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings
  37. Investigating A Traffic Drop
  38. Technical SEO
  39. Example ‘High Quality’ Ecommerce Site
  40. What Are YMYL Pages?
  41. What Is “Domain Authority“?
  42. Is Domain Age An Important Google Ranking Factor?
  43. Google Penalties For Unnatural Footprints
  44. Ranking Factors
  45. Keyword Research
  46. Do Keywords In Bold Or Italic Help?
  47. How Many Words & Keywords Do I Use On A Page?
  48. What is The Perfect Keyword Density?
  49. Keyword Stuffing
  50. Focus On The User
  51. Optimise For User Intent & Satisfaction
  52. Focus on ‘Things’, Not ‘Strings’
  53. Can I Just Write Naturally and Rank High in Google?
  54. Do You Need Lots of Text To Rank Pages In Google?
  55. Optimising For ‘The Long Click’
  56. User Generated Content & Forum SEO Advice
  57. Page Title Element
  58. Meta Keywords Tag
  59. Meta Description Tag
  60. Robots Meta Tag
  61. Robots.txt File
  62. H1-H6: Page Headings
  63. Alt Tags & ALT Text
  64. Link Title Attributes, Acronym & ABBR Tags
  65. Keywords In URLs Make Search Engine Friendly URLs
  66. Absolute Or Relative URLs
  67. How long is too long for a URL?
  68. Subdirectories or Files For URL Structure
  69. How Google Treats Subdomains: “We… treat that more as a single website”
  70. Should I Choose a Subfolder or Subdomain?
  71. Which Is Better For Google? PHP, HTML or ASP?
  72. Fetch As Google
  73. Check How Google Views Your Desktop Site
  74. Check How Google Views Your Smartphone Site
  75. Check How Your Site Renders On Other Browsers
  76. Is Valid HTML & CSS A Ranking Factor?
  77. Point Internal Links To Relevant Pages
  78. Link Out To Related Sites
  79. Broken Links Are A Waste Of Link Power
  80. Does Only The First Link Count In Google?
  81. Duplicate Content
  82. Duplicate Content SEO Best Practice
  83. Double or Indented Listings in Google
  84. Create Useful 404 Pages
  85.  301 Redirects Are POWERFUL & WHITE HAT
  86. NOTE: Some Redirects May Be Treated As Soft 404 Errors
  87. You MUST Redirect To Equivalent Content in 2020
  88. How To Use 301 Redirects Properly To Preserve Rankings in Google in 2020
  89. Redirect Non-WWW To WWW (or Vice Versa)
  90. The Canonical Link Element Is VERY IMPORTANT
  91. Do I Need A Google XML Sitemap For My Website?
  92. Enough Satisfying Website Information for the Purpose of the Website
  93. Dynamic PHP Copyright Notice in WordPress
  94. Rich Snippets
  95. Adding Mark-up to Your Footer
  96. Keep It Simple, Stupid
  97. How Fast Should Your Web Page Load?
  98. A Non-Technical Google SEO Strategy
  99. Does Google Promote A Site Or Demote Others In Rankings?
  100. What You Should Avoid When Practicing Website Search Engine Optimisation
  101. Don’t Flag Your Site With Poor Website Optimisation
  102. The Continual Evolution of SEO
  103. How Does Google Search work?
  104. Beware Pseudoscience In The SEO Industry 
  105. How Long Does It Take To See Results from SEO?
  106. A Real Google Friendly Website
  107. Google Webmaster Guidelines
  108. Free SEO EBOOK (2016) PDF

SEO Copywriting

  1. Focus On The User
  2. Optimise For User Intent & Satisfaction
  3. Focus on ‘Things’, Not ‘Strings’
  4. Google Is Not Going To Rank Low-Quality Pages When It Has Better Options
  5. Google Has Evolved and Content Marketing With It
  6. The Importance of Unique Content For Your Website
  7. What Are The High-Quality Characteristics of a Web Page?
  8. What Characteristics Do The Highest Quality Pages Exhibit?
  9. What Are The Low-Quality Signals Google Looks For?
  10. Pages Can Be Rated ‘Medium Quality’
  11. Long Tail Traffic Is Hiding In Long Form Content
  12. Google Demotion Algorithms Target Low-Quality Content
  13. Low-Quality Content Is Not Meant To Rank High in Google.
  14. Are Keywords – and Keyword Research –  Dead?
  15. Editorial & Informative In-depth Content
  16. How Much Text Do I Need To Write For Google?
  17. How Many Words Can I Optimise A Page For?
  18. How Often Should Important Keywords Appear On Your Page?
  19. What Is Keyword Stuffing?
  20. Should I Rewrite Product Descriptions To Make The Text Unique?
  21. How Does Google Rate ‘Copied’ Main Content?
  22. Tip: Beware Keyword Stuffing E-commerce Website Category Pages To Rank For Various Other Keywords in Google
  23. Can I Just Write Naturally and Rank High in Google?
  24. Do You Need Lots of Text To Rank Pages In Google?
  25. Are Poor Spelling and Bad Grammar Google Ranking Factors?
  26. How Do You Improve Web Content in 2020?
  27. Google Featured Snippets: Optimising For The New Opportunity
  28. How Long Does It Take To Write Seo-Friendly Copy?
  29. Repurposing Content
  30. Specific Advice From Google On Low-Quality Content On Your Site
  31. Optimising For Topics And Concepts
  32. Optimising For User Intent Satisfaction
  33. Optimising For The Long Click
  34. Does Google Prefer Fresh Content?
  35. Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings
  36. Google is policing their SERPs.
  37. Does Google Promote A Site Or Demote Others In Rankings?
  38. The ‘Quality Metric’
  39. What Does Google Classify As Doorway Pages?
  40. Conversion Rate Optimisation in All Areas
  41. Summary

Keyword Research

Duplicate Content

301 Redirects

  1. Why Should I care About Redirects When I Move Domain?
  2. How Do I Redirect Visitors And Search Engines To My New Site?
  3. Is It Possible To Transfer Rankings From One Domain To Another?
  4. How Long Do I Keep 301 Redirects In Place?
  5. Will Redirects Cause My PageRank To Be diluted?
  6. How Long Does It Take For Google To Implement A Full Site Migration?
  7. Is There A Limit To The Amount of 301 Redirects Google Will Follow in a ‘chain’?
  8. Does Google treat 302’s the same as 301’s?
  9. Should I use a 301 or a 302 redirect?
  10. Should I tell Google About My Change Of Domain?
  11. NOTE: Some Redirects May Be Treated As Soft 404 Error Pages
  12. NOTE: 301 Redirecting expired pages to your home page may result in ‘soft-404s’
  13. NOTE: 301 Redirects from Products To Categories May Result in Soft-404s
  14. You MUST Redirect To Equivalent Content (2017)
  15. How To Use 301 Redirects Properly To Preserve Rankings in Google in 2020
  16. Can I Merge Multiple Domains And Redirect Them To Consolidate Rankings?
  17. CASE STUDY: Using 301 Redirect To Keep Google Rankings
  18. Can I 301 Multiple Out-Dated Pages To A New Higher Quality Page?
  19. Do Pages Need To Be Identical for 301 redirects to work?
  20. Can I Transfer A Google Penalty To My New Domain with Redirects?
  21. Use 301 Redirects To Switch Your Website To HTTPS
  22. Should You Move To Https Immediately?
  23. Do you need to register the HTTPS Version of a Site As A ‘Change of Address’ in Google Search Console?
  24. Cleaning Up Your Site Before A Changeover To HTTPS
  25. Do I need to Register My Site With Google Search Console?
  26. Google’s Advice on Moving To Https
  27. CODE: How Do You Implement 301 Redirects on Apache Servers?
  28. CODE: How To Implement 301 Redirects Using PHP
  29. CODE: How To Implement 301 Redirects Using ASP
  30. CODE: How To Implement 301 Redirects Using
  31. EXAMPLE: How To Implement 301 Redirects on IIS Servers
  32. How Can I Test My Redirects Are Working Properly?

Internal Link Building


Link Building

Unnatural Links

Title Tags


Meta Tags

  1. What Are Meta Tags?
  2. How Can I Check The Meta Tags On A Site?
  3. Do Meta Tags Help SEO in 2020?
  4. What Are The Most Important Meta Tags For SEO in 2020?
  5. Does Google Use What Is In Meta Tags For Ranking Pages?
  6. What Do Meta Tags Do in SEO?
  7. Do Meta Tags control my search snippet listing on Google?
  8. NOTE: SERP Snippets Are ‘based on the user’s query‘
  9. Meta Description SEO Best Practices
  10. How Many Characters Will Google Display As Part of a Meta Description in a SERP Snippet?
  11. Should I Choose A Long Meta Description or a Short Meta Description For My Pages?
  12. What Does Google Say about Meta Descriptions?
  13. Can You Control What Message Appears in The Google Search Snippet?
  14. Can I Force My Meta Description To Be Used By Google?
  15. Meta Description SEO Tests & Observations
  16. Does Every Page Need a Meta Description?
  17. Can Pages Still Rank High Without a Meta Description?
  18. Does Google Use The Meta Description When Ranking A Page?
  19. Challenges with Manually Writing Unique Meta Descriptions
  20. Meta Keywords SEO Best Practice
  21. Meta Keywords SEO Tests & Observations
  22. Robots Meta Tag SEO Best Practices
  23. Does Google Use The ODP Robots Meta Tag?
  24. Does Google use Geo Meta Tags to Rank Pages?
  25. Does Google use Googlebot Meta Tags to Rank Pages?
  26. Does Google use the ‘notranslate’ Meta Tag?
  27. What Does The ‘verify’ Meta Tag Control?
  28. Does Google use http-equiv=”Content-Type” meta tags?
  29. Does Google Want Metadata Code Written In Lower Case Or Upper Case?
  30. Does Google Use The Revisit-After Meta Tag?
  31. What About Page Title Meta Tags?
  32. How To Write Effective Meta Tags

Search Engine Submission


Website Crawling & Indexation




  1. Accessible Website Design
  2. 10 Quick Tips For A More Accessible Site Design from the W3C
  3. Designing Websites For Blind and Visually Impaired Users
  4. What’s The Best Font & Font Size To Use In Website Design?
  5. Readability Guidelines for Website Font Size
  6. Avoid Text Only Websites
  7. What Is The Best Text and Background Colours To Use In Website Design?
  8. Colour Blindness & Website Design Resources
  9. (RNIB) Royal National Institute For The Blind
  10. Designing Websites For Deaf / Hard Of Hearing Visitors
  11. Designing Websites For Mobility or Physically Impaired People
  12. How To Design A Website For People With Learning Disabilities
  13. How to Design A Site For People With Dyslexia
  14. Is Your Website Legal? Does It Comply With UK Laws on Disability?
  15. What is the W3C? How Did The W3C Get Started?
  16. How The W3C Started
  17. W3C Recommendations
  18. What Is The WAI (Website Accessibility Initiative)?
  19. What Is WCAG? (Web Content Accessibility Guidelines)
  20. What is SENDA?
  21. What Does SENDA Mean in Practice?
  22. When Did SENDA 2001 Compliance Take Effect?
  23. Making A Website Comply With SENDA
  24. PAS 78
  25. PAS 78 is not ‘rules’, is not ‘new web design guidelines’ and is not ‘the law’
  26. Basics of PAS 78
  27. Scope of PAS 78
  28. Choosing A Website Designer
  29. BS 8878 2010 Web Accessibility Code Of Practice British Standard
  30. UK Disability Rights Commission (DRC)
  31. Does My Website Have To Be Accessible?
  32. What Are The Consequences If Your Website Design is Not Accessible?
  33. What Is Meant by ‘Reasonable Adjustments’ to A Website?
  34. What Level of Compliance Should Your Website Meet?
  35. Who Can Build You A Website That ‘Complies with UK Law’?
  36. How Do You Choose a Web Site Design Company?
  37. Section 508
  38. 1998 Amendment to Section 508 of the Rehabilitation Act
  39. First Company Prosecuted in the UK Over Web Accessibility (DDA)
  40. Since When Must A Website Be Accessible In The UK?
  41. What Are The October 2004 Changes to the DDA?
  42. Redirects Can Be User-Friendly
  43. Who Enforces UK Website Accessibility Laws?
  44. UK DDA Prosecutions Over Inaccessible Website
  45. Web Accessibility Discrimination Prosecutions Cases in Australia and US
  46. Web Accessibility Checks, Tests, Tools + Resources

HTML Frames Use

Google Ranking Factors

  1. Ranking based on a ‘quality metric‘
  2. Ranking based on a ‘classifier‘
  3. Ranking based on a ‘site quality score‘
  4. QUOTE: “Don’t think of Panda as a ‘penalty‘”
  5. QUOTE: Panda ‘measures the quality of a site pretty much by looking at the vast majority of the pages‘
  6. Ranking based on a content-based site quality score ‘determining a predicted site quality score for the new site from the aggregate site quality score‘
  7. Rankings based on ‘a relevance of the group of blog documents to the search query and a quality of the group of blog documents’
  8. Ranking based on a ‘duration metric’
  9. Ranking based on a ‘duration performance score‘
  10. Quote: ‘Training models on when someone clicks on a page and stays on that page’
  11. Quote: ‘Quality signals that are site-wide’ applying a ‘current score’ to ‘all webpages’
  12. Quote: ‘there’s not just this one site-wide quality score that we look at‘
  13. Link Quality Scores
  14. Rank assigned to ‘a document is calculated from the ranks of documents citing it’ – ‘Google Pagerank’
  15. A ‘measure of quality’ based on ‘the number’ of links:
  16. A ‘measure of quality’ based on ‘traffic received by use of those links’
  17. A ‘measure of quality’ based on link ‘selection quality score’
  18. Ranking based on the ‘extent to which a document is selected’
  19. Ranking based on a when a ‘document is clicked more than other blog documents when the blog document appears in result sets‘
  20. Ranking based on ‘a decrease in a rate or quantity of new links that point to the document over time‘
  21. Ranking based on ‘on the time-varying behaviour of the links pointing to the document‘
  22. Spam identified by the ‘sudden growth in the number of apparently independent peers (e.g., unrelated websites)’
  23. Ranking based on ‘Unique words, bigrams, phrases in anchor text‘
  24. Ranking based on ‘changes over time in anchor text‘
  25. Ranking based on ‘bookmarks‘ or ‘favourites‘
  26. QUOTE: ‘Penguin doesn’t… penalize anymore’
  27. QUOTE: Re: Negative SEO or ‘toxic link campaigns‘
  28. Quote: The ‘manual actions team… can look at the labels on the on the links or a site gets. Basically, we have tons of link labels‘
  29. Other Potential Ranking Considerations
  30. Ranking based on ‘query deserves freshness’
  31. Ranking based on the ‘freshness of a first document’
  32. Ranking based on ‘document inception date‘
  33. Ranking based on ‘a measure of how a content of a document changes over time‘
  34. Ranking based on ‘a significant change over time in the set of topics associated with a document‘ (or website)
  35. Rankings (for blogs) based on a ‘quality score‘
  36. Spam identified by ‘a spike in the number of topics‘
  37. Spam identified by comparing the content to ‘a collection of blog documents and feeds that evaluators rate as spam‘
  38. Spam identified by ‘numerous posts of identical or very similar length‘
  39. Spam identified  by ‘a high percentage of all links from the posts or from the blog document all point to either a single web page or to a single external site‘
  40. Ranking based on ‘history of positions‘ and ‘one or a combination of other time-based factors‘ in ranking in SERPs
  41. Rankings based on ‘the number of queries for which, and the rate at which (increasing/decreasing) a document is generated as a search result over time‘
  42. Rankings based on ‘changes in IR scores over time for a URL-query pair‘
  43. Ranking based on ‘signals that distinguish between… fly-by-night types of domains’
  44. Ranking based on ‘the age of a nameserver‘
  45. Ranking based on ‘ User Behaviour‘
  46. Ranking based on ‘time-varying characteristics of traffic’ (e.g. popularity of pages at different times)
  47. Ranking based on ‘advertising traffic’
  48. Ranking based on revising ‘the original search query to include the candidate synonym of the particular query term‘ – Google Hummingbird?
  49. Rankings based on ‘a system that automatically generates synonyms for words from documents’
  50. Ranking based on ‘term relationships between terms‘
  51. Ranking based ‘on preferences of the user, or a group of users‘ (Personalisation)
  52. Ranking based on being ‘associated with a geographic location within a geographical area‘ (Geolocation)
  53. Ranking based on Link Analysis using Historical Data
  54. Propagation of Relevance between Linked Pages
  55. Link Weights based upon Page Segmentation
  56. Anchor Text Indexing
  57. Google’s Reasonable Surfer
  58. Phrase Based Indexing
  59. Ranking Based on ‘implicitly defined semantic structures in a document‘
  60. Rankings based on ‘a relevance of the group of blog documents to the search query and a quality of the group of blog documents’
  61. Ranking based on a when a ‘document is clicked more than other blog documents when the blog document appears in result sets‘
  62. Ranking based on a blog having a ‘having a high number of subscriptions‘
  63. Ranking Based on links from a ‘high-quality blogroll‘
  64. Ranking based on ‘emails or chat transcripts‘
  65. Snippets generated by ‘the type of query or the location of the query terms in the document’
  66. QUOTE: ‘we’re starting to use HTTPS as a ranking signal‘
  67. QUOTE: Speed ‘site performance is now a factor in Google rankings‘
  68. QUOTE: ‘our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site‘
  69. Rankings based on ‘techniques that make content less accessible to a user‘
  70. Rankings based on delivering a ‘seamless mobile experience by avoiding these common mistakes‘:
  71. Rankings based on ‘sites that don’t have much content “above-the-fold”’
  72. Rankings based on proper ‘Handling legitimate cross-domain content duplication‘
  73. Rankings Changing Over Periods of Time, based on if ‘spamming activities’ are detected
  74. Ratings Based on ‘how well a page achieves its purpose‘
  75. Ratings based on if a page is a ‘YMYL page’ or not
  76. Ratings Based on the ‘quality of the MC (Main Content of a page)’
  77. Ratings based on the ‘Supplementary Content‘ of a page
  78. Ratings based on finding ‘out what real users, as well as experts, think about a website‘ and ‘Clear and Satisfying Website Information‘
  79. Ratings based on (E.A.T.) ‘Expertise, Authoritativeness, Trustworthiness‘ of ‘Main Content’
  80. Ratings Based on ‘A Satisfying Amount of High-Quality Main Content‘
  81. Ratings based on receiving a ‘Low quality‘ human evaluation
  82. Ratings based on ‘Distracting/Disruptive/Misleading Titles, Ads, and Supplementary Content‘
  83. Ratings based on ‘Misleading Titles, Ads, or SC‘
  84. Ratings based on Deceptive Page ‘Design‘ & ‘purpose’
  85. Ratings based on ‘Keyword Stuffed Main Content’
  86. Rating based on ‘Automatically ­Generated Main Content‘
  87. Rating based on ‘Copied Main Content‘
  88. QUOTE – “No duplicate content penalty”
  89. Rating based on ‘Hacked, Defaced, or Spammed Pages‘
  90. Rating Based on ‘demonstrably inaccurate content‘
  91. Ratings for ‘Pages with Error Messages or No MC‘
  92. Ratings for ‘Promotion of Hate or Violence‘
  93. Demotions Based on ‘not implementing Google policies’
  94. Google Webmaster Guidelines

SEO Tool Reviews



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    SEO has changed dramatically since I co-founded Hobo in 2006. If you are looking to hire an experienced SEO consultant in the UK, you can hire me today to review your website and tell you exactly how to get more traffic to it from Google organic search.

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